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Digital Analyst

 

 

 

 

 

 

Requisition ID:  67261 

Career Group:  Corporate Office Careers 

Job Category:  E-commerce Marketing 

Travel Requirements:  10 - 20%

 

Country: Canada (CA) 

Province: Ontario (CA-ON) 

City: Toronto

Location: Sobeys Innovation Hub 

 

 

Voila.ca is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voila by Sobeys and Voila par IGA will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™ 

 

 

 

Overview

Voila.ca is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization.  You will help launch and operate a new brand in the Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voilà by Sobeys and Voilà par IGA will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™

Job Description

• Consult and partner with internal departments to review, analyze and provide recommendations to improve and further develop digital analytics reporting based on key performance indicators and metrics to optimize site content and functionality as well as create data-driven insights about visitor behaviour from traffic patterns, order volume, conversion funnel, navigation behaviour and product selection
• Establish regular reporting activities for internal and external stakeholders
• Conduct analysis hands-on on customer and campaign data using analytical and statistical tools to uncover insights and program recommendations
• Participate in digital projects as the measurement and analytics point-person, identifying reporting requirements, monitoring the technical implementation, and evaluating post-launch metrics
• Participate in additional business intelligence activities related to data analysis and reporting as needed
• Proactively identify opportunities and make recommendations to improve website and marketing campaign effectiveness by drilling into data to increase profitability and growth.
• Troubleshoot, provide recommendation and solve issues related to marketing, product or merchandising issues using insight gained from detailed analysis
• Identify, implement and integrate new KPI’s that can be used to benchmark the effectiveness of various engagement initiatives
• Develop and implement best practices related to analyzing user behaviour across our digital properties, configuring web/mobile analytics technology, and interpreting data
• Help drive business decision-making by educating and informing Voilà teams on digital metrics
• Manage and execute Search Engine Optimization (SEO) efforts across all web properties
• Manage and maintain Google Tag Manager (GTM)
• Working as a key player within the integrated marketing campaign process to develop the content linking strategy, including deployment
• Collaborate with product management team and Ocado on development the web user experience, delivery and maintenance
• Collaborate with Digital & Media teams with Web analytics and support with overall Digital transformation of the organization through effective use of technology
• Promote a culture of test and learn, by designing marketing tests, measuring the outcome and recommending data-driven business actions
• Use variety of software tools, such as spreadsheets, databases, reporting/analytical software to assemble and format data and reports
• Work with IT and technical teams to define and automate regular tasks and reporting

Job Requirements


• Bachelor’s Degree required, preferably in business, science, computer science, economics, mathematics or statistics
• 5+ years experience in digital analytics.  Prefer candidates with experience working as a member of an e-commence team including advanced, demonstrated knowledge of Google Analytics and an understanding of digital technologies as they relate to analytics on an ecommerce site
• Experience  with google Search Console and implementing Enterprise level Google Analytics, Tag Manager, Google Data Studio, Google Cloud Platform, Microsoft Azure, Gigya
• Expert knowledge of SEO tools
• SEMrush
•  Salesforce Marketing Cloud
• Strong Project management skills in a complex matrix organization
• Project management tools: JIRA, Planview, Confluence, Asana, Github
• Experience with multivariate or AB (split) testing
• Experience working with Business Intelligence Tools (i.e. Tableau, Microstrategy etc.)
• Experience running advanced SQL queries
• High attention to detail and accuracy

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