Specialist, Retail Media



Requisition ID:  180465 

Career Group:  Corporate Office Careers 

Job Category:  E-commerce Merchandising 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario 

City: Toronto

Location: Sobeys Innovation Hub 

Postal Code: M5V 1X6 


Voilà is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Alberta, Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voilà will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™ 



Ready to Make an impact?


We are seeking a Specialist, Retail Media to join our marketing team at Voila. As a key point of contact, you will play a crucial role in driving revenue and growth through our retail media programs, bringing to life full-funnel advertising solutions for brands across categories. Leveraging your skills in digital advertising and e-commerce, you will collaborate with internal teams and external partners to optimize brand visibility and support your client’s business through Voila web properties and other digital marketing channels. You will bring digital advertising expertise to your clients with the primary goal of increasing adoption of Voila’s retail media solutions.

Here’s where you’ll be focusing:


  • Collaborate with Manager, Retail Media to showcase Voila’s data and advertising solutions to vendors in supporting their businesses.
  • Expand retail media advertising revenue by leveraging digital expertise on owned digital channels. 
  • Coordinate and review upcoming programs for the vendor marketing schedule with the Merchandising team, emphasizing opportunities for retail media activations.
  • Lead the cross-platform development, activation, measurement, and media optimization of all retail media investments with the aim of converting Voila shoppers into buyers.
  • Develop and maintain overall vendor marketing campaigns, including setup, optimization, and reporting.   
  • Manage back and forth revisions and design changes requested on assets between 4 and 8 weeks before campaign goes live.
  • Flag any innovation needed as part of an activation and working with the cross functional team to have online on time.
  • Act as a SME on Voila’s retail media offerings.
  • Escalate any risks or conflicts as they arise and ensuring all key stakeholders are kept visible of opportunities and resolutions as needed.
  • Establish and track the appropriate KPIs to ensure we consistent optimization of campaigns.
  • Provide accurate data and analysis to supplier partners in a timely manner post campaign.
  • Create and provide insertion orders to vendors and collect the signed copies for finance.

What you have to offer:


  • At least 2 years experience in retail media or digital advertising.
  • Strong understanding of digital advertising and advertising technology, online retail platforms and opportunities for retail media placements. 
  • Ability to leverage data to create performance insights, build programs for brands to connect with customers and identify sales opportunities.
  • Experience in grocery e-commerce is an asset. 
  • Excellent communication and project coordination skills.
  • Strong relationship building skills.
  • Detail-oriented with the ability to manage multiple tasks and deadlines effectively.
  • Comprehensive knowledge of overall digital trends and resources.

#LI-Hybrid #LI-LM1

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.