Salesforce Marketing Cloud Developer
Requisition ID: 189694
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Alberta
City: Toronto, Calgary
Location: Sobeys Innovation Hub, Calgary Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are looking for a Salesforce Marketing Cloud Developer to support our Voilà loyalty marketing team. In this role, you'll play a key part in delivering personalized and automated customer experiences using Salesforce Marketing Cloud. Familiarity with Salesforce Data Cloud is a huge asset, as you’ll be working with data integrations, personalization strategies, and dynamic content solutions.
Here’s where you’ll be focusing:
- Support, enhance and lead the technical development and deployment of customer journeys, automations, and personalized campaigns in Salesforce Marketing Cloud.
- Implement, configure, and maintain Data Cloud integrations: mapping new data sources, understanding entity relationships, and ensuring accurate data flow into SFMC and MCP.
- Activate real-time personalization using Marketing Cloud Personalization including tagging, event tracking, and personalized web/email experiences.
- Build advanced SQL queries, AMPscript, and automations to support campaign targeting, segmentation, and dynamic content.
- Collaborate cross-functionally with data teams, marketing stakeholders, and creative teams to ensure data activation aligns with business goals.
- Translate marketing requirements into technical implementation plans and be able to discuss how the solution’s specific features, characteristics, functionality, and design will meet business requirements.
What you have to offer:
- At least 2 years of hands-on experience in Salesforce Marketing Cloud, ideally with SFMC certification.
- Strong proficiency in Journey Builder, AMPscript, Email Studio, and automation tools.
- Familiarity with Salesforce Data Cloud and proficiency in Marketing Cloud Personalization is preferred. Activating personalized experiences across channels is a strong asset.
- 2-5 years of marketing experience, with a focus on CRM, customer retention, or email marketing.
- Strong knowledge of email marketing metrics and best practices (open rates, CTR, deliverability, etc.) and the ability to translate data into actionable insights that shape both creative and promotional strategy.
- Experience with email coding (HTML, CSS), and familiarity with email testing tools like Litmus.
- Experience with data analysis tools such as Google Analytics 4, Datorama, Tableau, or other relevant
- Exceptional project management skills with proven ability to work collaboratively with creative teams and data teams for successful campaign execution.
- Previous experience in e-commerce, retail or B2C industries is an asset.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.