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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Director of Marketing, eCommerce







Requisition ID:  72801 

Career Group:  Corporate Office Careers 

Job Category:  E-commerce 

Travel Requirements:  10 - 20%


Country: Canada (CA) 

Province: Ontario (CA-ON) 

City: Toronto

Location: Sobeys Innovation Hub is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voila by Sobeys and Voila par IGA will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™ 


All career opportunities will be open a minimum of 5 business days from the date of posting.



The Director, E-Commerce Marketing is accountable for building, leading, and developing a team to launch the Sobeys eCommerce brand and online shopping experience, including launch plan and marketing strategy; customer acquisition and retention strategy; and site and app content, analytics and reporting.

Job Description

Launch e-commerce brand
•    Develop, test, and commercialize the e-commerce brand
•    Develop and execute the e-commerce launch plan and marketing strategy, including budget allocation and media buys (traditional, digital)
•    Identify and deliver brand objectives, guardrails, and KPIs
•    Manage overall marketing budget in line with e-commerce P&L

Manage customer acquisition and retention
•    Leverage data and insights to develop customer acquisition and retention strategies (paid marketing, paid media, email, loyalty, promotions, partnerships, etc.) that  meet e-commerce traffic and sales targets
•    Work with marketing on owned assets and traditional channels
•    Work with loyalty and analytics on customer profiles, segmentation, and targeting
•    Create an aggressive test and learn cadence to optimize campaigns and drive growth
•    Forecast and track campaign effectiveness and refine as needed 

Manage site and app content, reporting, and analytics
•    Leverage Ocado Smart Platform to optimize site and app content (placements, navigation, search, personalization, etc.) to support e-commerce sales, conversion, units per transaction, and dollars per transaction targets
•    Work with Ocado on site and app functionality (UI/UX) and tech road map 
•    Work with merchandising on placements based on promotions strategy and ad planning process 
•    Forecast and track site and app effectiveness and refine as needed 
•    Continually improve approach based on learning and industry best practices

Job Requirements

•    Minimum of 10 years  experience working in Marketing or Branding in eCommerce or Retail 
•    Bachelors Degree or a combination of relevant work experience
•    Experience developing and launching new brand
•    Experience building and leading high performing teams
•    Strategic thinking with deep understanding of e-commerce and retail industry
•    Solid organizational, interpersonal, time management and problem solving skills
•    Proven track record of managing major projects on time and on budget 
•    Proven track record of customer centricity driving deep engagement and retention


Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.