B2B and Brand Manager
Requisition ID: 190217
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Toronto
Location: Sobeys Innovation Hub
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Brand & B2B Manager will play a pivotal role in shaping and executing Voila’s brand strategy, while also driving B2B channel growth to expand our service offerings. This individual will collaborate closely with internal teams and external client partners to define strategy, drive revenue, optimize customer experiences, and grow the eCommerce business profitably.
Here’s where you’ll be focusing:
Brand Strategy & Execution
- Develop brand strategy and collaborate on customer communication plans, ensuring alignment with Voila’s growth and profitability objectives.
- Lead and manage B2C and B2B marketing initiatives, ensuring seamless brand integration across all customer touchpoints – working closely with in-house creative and media teams.
B2B Business
- Develop and implement a B2B go-to-market strategy, defining customer targets, outreach plans and execution, accountable for revenue and profitability targets.
- Oversee management of B2B account portfolio, including 1:1 client management of largest accounts.
- Define long-term growth plan for B2B, working closely with Finance, Strategy and Wholesale teams.
- Implement key prospecting tools for outreach (ZoomInfo & CRM), collaborating with technology teams.
- Accountable for business KPIs – i.e. Sales Volume (orders and total revenue) – and overall P&L management.
B2C Business
- Lead annual strategic planning process, including marketing brief for internal teams and agencies, highlighting business challenge, business and marketing objectives.
- Own key marketing initiatives for B2C including - Registered by not Transacted customers, direct to consumer communications (DM), Employee discount programs and Corporate Partnerships.
- Lead omnichannel integration strategy with Empire banners.
- Evolve brand positioning and customer engagement strategies by market (Alberta, Ontario and Quebec).
Leadership & Collaboration
- Manage a team of 5 specialists (3 brand, 2 B2B), providing leadership, mentorship, and strategic direction.
- Work closely with Merchandising, Finance, Replenishment and Operations and operations teams to grow B2B business profitably and within the framework of the Voila business.
- Collaborate and consult national stakeholders for eCommerce omnichannel strategy.
Analytics & Business Management
- Analyze market trends and customer insights to inform strategic decision-making. Lead competitive analysis by market.
- Ensure brand integrity while balancing financial and operational priorities.
- Present monthly updates to senior leadership and closely track core KPIs.
- Accountable for B2B P&L and Marketing budget line items for key initiatives.
What you have to offer:
- At least 8 years of experience, preferably in brand marketing.
- Strong strategic thinking and business acumen to drive brand growth and innovation.
- Experience in both B2C and B2B marketing, ideally within a multi-channel business environment.
- Ability to manage ambiguity and thrive in a fast-paced setting.
- Strong people leadership skills, with experience managing and developing high-performing teams.
- Strong communication skills with competency in presenting to senior leaders, managing cross-functional stakeholders and team.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.