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Affiliate & Partnership Marketing Specialist







Requisition ID:  165899 

Career Group:  Corporate Office Careers 

Job Category:  E-commerce Marketing 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario 

City: Toronto

Location: Sobeys Innovation Hub 

Postal Code: M5V 1X6 is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voila by Sobeys and Voila par IGA will be the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™ 


All career opportunities will be open a minimum of 5 business days from the date of posting.




This position will be based in Toronto and will be responsible for affiliate and partnership marketing channels across business line such as grocery delivery (Toronto, Montreal, Calgary), and curbside pickup.

They will work closely with the marketing team, and internal Performance & Growth Marketing Manager. This individual will be responsible for strategic oversight of affiliate channels, partnerships and execute on campaigns with new affiliate partners, publishers, grow existing programs, collaborate cross-functionally to optimize for new customer acquisition goals and revenue. A strong analytics mindset, results oriented, and a well-organized individual is highly desired for this role. This is a hands on role.

Job Description


Campaign Management

    Setting up affiliate marketing campaigns/programs using an affiliate network
    Work closely with Affiliate partners to develop initiatives that drives growth
    Support key partnership opportunities that will be net accretive to business customer acquisition, revenue goals
    Onboarding new affiliate partners and publishers that would serve goal of new customer acquisition
    Set up a payout structure that drives long term growth of Voila (grocery orders)
    Work with creative/content team to ideate messaging/content that will provide opportunities to market the Affiliate Program to additional affiliates
    Stay current with trends in affiliate marketing and identify new opportunities
    Thorough understanding of metrics, tracking, measurement to accomplish business objectives
    Collaborate with Analytics Team to build dashboards (# of affiliate partners recruited, conversions by partner), conduct analysis on a weekly basis


Campaign Strategy

    Strategic oversight of Affiliate marketing budget whilst developing plan of action for customer acquisition via on going partnerships with current                affiliate publishers, with a   view to expand across other publishers/partners
    Implement affiliate payout strategy to help drive new customers to Voila, ensuring these customers turn into long term revenue drivers to the                  business
    Support management through strategy with key partnerships, and execution in order to grow new customers through creative/content messaging
    Collaborate with internal teams to improve affiliate marketing performance


Relationship/Stakeholder Management

    Present Affiliate & Partnership Marketing Strategy, initiatives, and results to stakeholders – external agency, marketing team, Director of Marketing
    Join and participate in weekly reporting calls
    Provide reporting of campaigns to stakeholders
    Work closely with business leads to drive customer acquisition for their line of business
    Work cohesively with internal creative team in order to communicate creative results

Job Requirements


  3-5 years experience in affiliate & partnership marketing, referral marketing, digital marketing roles
    Prior experience working with affiliate partners (Impact Radius, Rakuten, CJ), publisher sites, ecommerce, lead generation
    Proven track record of establishing and running ROI positive Affiliate Program
    Dynamic communicator, who easily develops, and maintains internal and external relationships
    Creative thinker with a solutions based approach to problems
    Excellent analytical and project management skills

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.