Affiliate & Partnership Marketing Specialist

Overview

This position will be based in Toronto and will be responsible for affiliate and partnership marketing channels across business line such as grocery delivery (Toronto, Montreal, Calgary), and curbside pickup.

They will work closely with the marketing team, and internal Performance & Growth Marketing Manager. This individual will be responsible for strategic oversight of affiliate channels, partnerships and execute on campaigns with new affiliate partners, publishers, grow existing programs, collaborate cross-functionally to optimize for new customer acquisition goals and revenue. A strong analytics mindset, results oriented, and a well-organized individual is highly desired for this role. This is a hands on role.

Job Description

Campaign Management

    Setting up affiliate marketing campaigns/programs using an affiliate network
    Work closely with Affiliate partners to develop initiatives that drives growth
    Support key partnership opportunities that will be net accretive to business customer acquisition, revenue goals
    Onboarding new affiliate partners and publishers that would serve goal of new customer acquisition
    Set up a payout structure that drives long term growth of Voila (grocery orders)
    Work with creative/content team to ideate messaging/content that will provide opportunities to market the Affiliate Program to additional affiliates
    Stay current with trends in affiliate marketing and identify new opportunities
    Thorough understanding of metrics, tracking, measurement to accomplish business objectives
    Collaborate with Analytics Team to build dashboards (# of affiliate partners recruited, conversions by partner), conduct analysis on a weekly basis

Campaign Strategy

    Strategic oversight of Affiliate marketing budget whilst developing plan of action for customer acquisition via on going partnerships with current                affiliate publishers, with a   view to expand across other publishers/partners
    Implement affiliate payout strategy to help drive new customers to Voila, ensuring these customers turn into long term revenue drivers to the                  business
    Support management through strategy with key partnerships, and execution in order to grow new customers through creative/content messaging
    Collaborate with internal teams to improve affiliate marketing performance

Relationship/Stakeholder Management
    

    Present Affiliate & Partnership Marketing Strategy, initiatives, and results to stakeholders – external agency, marketing team, Director of Marketing
    Join and participate in weekly reporting calls
    Provide reporting of campaigns to stakeholders
    Work closely with business leads to drive customer acquisition for their line of business
    Work cohesively with internal creative team in order to communicate creative results

Job Requirements

  3-5 years experience in affiliate & partnership marketing, referral marketing, digital marketing roles
    Prior experience working with affiliate partners (Impact Radius, Rakuten, CJ), publisher sites, ecommerce, lead generation
    Proven track record of establishing and running ROI positive Affiliate Program
    Dynamic communicator, who easily develops, and maintains internal and external relationships
    Creative thinker with a solutions based approach to problems
    Excellent analytical and project management skills