Category Marketing Manager
Requisition ID: 188515
Career Group: Corporate Office Careers
Job Category: Banner Planning & Strategic Priorities
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Alberta; British Columbia
City: Victoria, Mississauga, Calgary, Toronto
Location: Victoria Office, Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Category Marketing Manager is a pivotal role within marketing, responsible for driving the strategic planning and execution of marketing initiatives across multiple category departments and programs. This position works closely with merchants, banner strategy leads, and cross-functional teams to foster innovation and deliver impactful marketing launches and campaigns. This role demands a proactive, strategic thinker who thrives on collaboration and is dedicated to advancing our market position through creative and data-driven marketing solutions.
Here’s where you’ll be focusing:
• Category Marketing Departments include (but not limited to, and subject to change based on requirements of business): Produce, Kitchen/HMR, Deli, Floral, NOW, Cross Department initiatives, Ready for You brand + more
• Leads annual and seasonal planning of Category Marketing initiatives, integrating within Banner plans
• Plays a key partner role in Seasonal Tier 1 campaigns, working with partners to highlight key, relevant products and guiding customer insight at the product level
• Develops, plans and executes department & in-store program marketing strategies & plans that align with organizational goals and market opportunities to enhance program visibility, and drive customer trial and repeat
• Crafts robust, data-driven strategic briefs and share with internal & external partners
• Liaises among cross banner strategy leads to ensure cohesive, on brand marketing efforts and optimal resource utilization
• Facilitates and attends regular integration meetings to align on strategies, share insights, program updates and drive collective success across programs
• Responsible for accurate budget management and reporting
• Tracks campaign performance, market trends and applies learnings
• Maintains strong, productive relationships with all stakeholders, ensuring open lines of communication and collaboration
• Gathers and integrates feedback to continuously refine marketing strategies and practices
• Provides regular reports to senior management, highlighting successes, insights gained, and recommendations for future strategies
• Mentors direct report in achieving their goals and developing their skills
#LI-CF2
#LI-Hybrid
What you have to offer:
- Undergraduate Degree in a related discipline
- Minimum of 6 years of relevant work experience
- Strong background in retail marketing, product or category marketing
- Proven track record in developing and executing marketing strategies
- Works with urgency and transparency
- Possesses the unique ability to both build amazing strategies and execute them flawlessly
- Creative mindset with a drive to implement meaningful change
- Strong business acumen - instinctively understands requirements for driving business growth
- Excellent prioritization skills to manage multiple initiatives effectively
- Ability to engage in healthy debate and navigate tough conversations constructively
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.