Senior Copywriter
Requisition ID: 186309
Career Group: Corporate Office Careers
Job Category: Creative Marketing
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Toronto
Location: Sobeys Innovation Hub, Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Senior Copywriter will collaborate and lead the creative development with key stakeholders from Creative Integration, banners, sponsorship, citizenship, and own brands.
Here’s where you’ll be focusing:
- Lead creative content strategy and execution: Spearhead the creation of compelling, high-quality copy for a diverse range of platforms including digital (websites, email campaigns, social media), print, advertising, and more. Ensure all messaging aligns with brand voice and business goals while elevating the overall creative direction.
- Collaborate on high-stakes, complex projects: Work closely with creative, marketing, and design teams to conceptualize and develop innovative messaging strategies for integrated marketing campaigns. Ensure all copy integrates seamlessly to create cohesive, impactful narratives.
- Provide expert-level guidance: Review, edit, and oversee all copy, ensuring accuracy, consistency, and alignment with brand guidelines. Mentor and provide feedback to copywriters, raising the bar for creative quality across the team.
- Strategic leadership and creative direction: Develop and execute messaging strategies that are data-informed and audience-focused, driving engagement and supporting business objectives. Lead brainstorming sessions and collaborate with cross-functional teams to translate ideas into powerful, results-driven creative content.
- Subject matter expertise: Act as a trusted advisor on content strategy, providing insights on audience behavior, market trends, and best practices. Conduct research to understand various market segments, tailoring messaging to resonate with different audiences and maximize impact.
- Drive consistency and brand voice: Ensure that the brand’s voice is maintained and enhanced across all channels, establishing consistency in tone, messaging, and style. You will be the key guardian of the brand’s identity, setting the tone for all written content.
- Stakeholder engagement: Work with key stakeholders, including marketing directors, product managers, and external partners, to gather requirements, present copy concepts, and incorporate feedback into final deliverables. Balance creative freedom with business objectives, ensuring copy aligns with strategic goals.
- Project management and planning: Lead the planning and execution of multiple projects simultaneously, ensuring all copywriting initiatives are delivered on time and meet the highest standards of quality. Exercise strong judgment in managing timelines, resources, and feedback cycles to keep projects on track.
What you have to offer:
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Advanced degrees or certifications in writing or copywriting are a plus.
- 8+ years of experience in creative concepts and strategies or a related role, with a proven track record of creating successful marketing content. Experience in a senior or leadership capacity is a plus.
- Strong portfolio showcasing a diverse range of high-quality copy across various channels, including digital, print, and social media.
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At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.