Copywriter
Requisition ID: 186183
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Québec
City: Toronto
Location: Sobeys Innovation Hub
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
As a bilingual copywriter, you will develop engaging, localized content for a variety of channels, including web, app, email, and print, while ensuring cultural relevance through trans-creation. You will collaborate closely with the creative team, offering language expertise and contributing to net new creative projects.
Additionally, you will support the social media coordinator by maintaining bilingual consistency across platforms and engaging with the community. Your role will also involve contributing to campaign ideation, content planning, and building influencer partnerships to drive brand engagement and innovation.
Here’s where you’ll be focusing:
- Develop compelling copy for a variety of channels (website, app, email, radio, blog, direct mail, print) in both English and French, ensuring cultural relevance and maintaining the Voilà brand voice across languages.
- Support the creative team by contributing to the development of net new creative assets, offering fresh perspectives and language expertise for campaigns
- Provide bilingual support across all platforms and initiatives, ensuring both languages are consistently represented with high-quality, localized messaging.
- Create and manage Voilà par IGA social calendars to strategically plan messaging, aligning with broader marketing goals
- Collaborate with the social media coordinator to ensure bilingual, consistent messaging on social platforms. Assist in monitoring and engaging with online conversations where necessary.
- Participate in brainstorming sessions for larger campaigns, leveraging deep audience understanding and bilingual skills to enrich creative concepts.
- Work closely with the internal team to prioritize, schedule, and manage content across all channels. Publish bilingual content (copy, photos, videos) as needed to enhance brand visibility.
- Support the brand’s relationship-building efforts with influencers and creative partners, contributing to innovative ways to drive brand engagement and press coverage.
What you have to offer:
- Exceptional bilingual (English and French) creative writing skills, with a natural flair for storytelling and trans-creating content for various platforms.
- A sharp eye for both creative and design, balancing copywriting with content creation and community management.
- Proactive, hands-on approach with a willingness to adapt and do what it takes to deliver quality work.
- In-depth understanding of social media platforms, with the ability to stay ahead of user trends and adapt content accordingly.
- Proficient in social media management tools (e.g., Percolate, Hootsuite), ensuring seamless content planning and execution to support our in-house social media coordinator.
- Strong organizational skills and the ability to extract actionable insights from social listening and analytics to refine copy and strategy.
- Able to work in a fast-paced, agile environment, managing multiple bilingual content projects with efficiency.
- 3-5 years of experience in a copywriting role, with a focus on bilingual content and community engagement.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.