CRM Specialist (Salesforce Marketing Cloud)
Requisition ID: 186609
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Toronto
Location: Sobeys Innovation Hub
Postal Code: M5V 1X6
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Voilà is a new team dedicated to launching and scaling Sobeys new e-commerce grocery home delivery business. This is a rare opportunity to join a start-up within a larger organization. You will help launch and operate a new brand in the Alberta, Ontario and Quebec markets powered by Ocado Group’s world-leading e-commerce grocery platform. We are looking for experienced, passionate, curious, customer-obsessed, and entrepreneurial individuals to join a diverse and driven team whose mission is to help Canadians stay one step ahead of their busy lives. Voilà will be the most reliable and convenient way for Canadians to shop for groceries.
Your groceries delivered. Just like that.™
Ready to Make an impact?
We are looking for a CRM Specialist to execute start-to-finish retention marketing campaigns as well as support overseeing the technical aspects of CRM journeys and email marketing deployments. Your role involves owning the end-to-end process, prioritizing tasks, and optimizing our portfolio to align with our business goals. You will leverage your expertise in Salesforce Marketing Cloud and data insights to shape customer programs and provide valuable insights to our management team.
Here’s where you’ll be focusing:
- Leverage your Salesforce Marketing Cloud proficiency to develop targeted, engaging, and effective customer communications that drive sales, increase basket size, and achieve stakeholder objectives.
- Provide expert guidance on CRM strategies through the Salesforce Marketing Cloud platform, oversee campaign optimization, and manage IT partners to accomplish campaign goals.
- Utilize customer data and insights to champion personalization across the organization through customer lifecycle journeys, triggers, and dynamic email content, ensuring they align with CRM goals.
- Continuously optimize email content strategies by conducting thorough A/B testing, educating on new processes, and fostering internal alignment on new technology.
- Reporting on retention key performance metrics through collaboration with various business units to identify and optimize CRM opportunities as well as secure alignment on channel objectives, insights and benchmarks.
- Support management in defining customer segments and growing the current customer base through data – driven tactics and messaging (i.e., acquire, retain, win-back, grow, react etc.)
- Manage campaign planning documents and briefs, facilitating communication with stakeholders, including cross-functional loyalty teams and business units.
What you have to offer:
- At least 2 years of hands-on experience in Salesforce Marketing Cloud, ideally with SFMC certification.
- Strong proficiency in Journey Builder, AMPscript, Email Studio, and automation tools.
- 2-5 years of marketing experience, with a focus on CRM, customer retention, or email marketing.
- Strong knowledge of email marketing metrics and best practices (open rates, CTR, deliverability, etc.) and the ability to translate data into actionable insights that shape both creative and promotional strategy.
- Experience with email coding (HTML, CSS), and familiarity with email testing tools like Litmus.
- Experience with data analysis tools such as Google Analytics 4, Datorama, Tableau, or other relevant
- Exceptional project management skills with proven ability to work collaboratively with creative teams and data teams for successful campaign execution.
- Previous experience in e-commerce, retail or b2c industries is an asset.
- Travel 10%-15%
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.