Specialist ISF Marketing
Requisition ID: 187735
Career Group: Corporate Office Careers
Job Category: E-commerce Mktg. & Digital Experience
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Alberta; Québec
City: Stellarton, Calgary, Mississauga
Location: Foord St. Office, Calgary Office, Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Marketing Specialist – In-store fulfillment (ISF) will coordinate the execution of integrated marketing plans for Voila Curbside Pickup while ensure regional Voila brands are maintained. They will work with a cross functional team of internal and external/agency partners to activate across all channels.
Here’s where you’ll be focusing:
- Recommend and create relevant customer communications along with offer strategies to deliver against total orders and brand awareness objective using insights to fuel creative solutions incorporating analytical expertise to optimize performance and drive ROI for 98 ISF stores across Canada.
- Plan and execute Marketing campaigns with other stakeholders to meet performance goals
- Lead best in-class marketing campaigns for our curbside pickup business
- Manage creation of timelines for work processes in preparation for regional launches and campaigns
- Create and validate campaign assets and ensuring all messages are on-brand by region (Voila by Safeway, Voila by Sobeys), providing planning documents and briefs to stakeholder, agency and internal teams for direct to customer campaigns (print & digital).
- Perform day-to-day email/direct to customer campaign management including importing data and setting-up, testing and deploying campaigns
- Measure and report on key campaign KPI’s: traffic volume, click rate, opt-out rate, conversion rate, and campaign specific business objectives
- Experience with Salesforce Marketing Cloud, Google Analytics, Tableau, paid social, display, and paid search campaigns.
What you have to offer:
- 3-5 years experience Marketing experience in ecommerce
- Undergraduate degree in Marketing, Communications, Economics, Applied Statistics or other quantitative field (MA or MBA preferred)
- experience managing direct response marketing budgets and customer retention programs
- analytical skills with the ability to promptly establish priorities and communicate expectations
- Fluency in web analytics tools, Saleforce Marketing Cloud, digital marketing platforms (e.g., google, FB)
- Project Management experience
- Forecasting Experience
- Ability to adapt in a fast paced environment
- Either grocery or retail industry experience an asset
LI#-MB1
#hybrid
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.