Share this Job

Manager Marketing - Local Store

Requisition ID:  169105 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Full Service & Liquor 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Nova Scotia  

City: Stellarton

Location: Foord St. Office 

Postal Code: B0K 1S0 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


The Manager, Local Store Marketing, actively contributes to the Brand Marketing team acting as a champion of the Sobeys and Safeway Brands, specifically focused on growth opportunities relevant to the local/regional store environment. They will assist in brand strategy and planning and in the development and execution of integrated marketing plans for the Sobeys & Safeway banners.  They will work with a cross functional team of internal and external/agency partners to help bring the strategy to life for the consumer.

Job Description

  • Develop, plan, and execute for Sobeys & Safeway, the Local Store and Multi-cultural marketing campaigns, both in-store and out of stores with a robust emphasis on digital and social marketing
  • Works collaboratively with Retail Operations team members to develop initiatives designed to capitalize on local market opportunities and react to competitive challenges 
  • Leads multi-cultural marketing initiatives across Sobeys and Safeway banners
  • Maintain brand expression and standards for the Sobeys & Safeway brands.
  • Develop creative marketing briefs and responsible for sharing with internal teams and agencies.
  • Oversee program integration across channels, negotiating activities between departments and execution for print, social and digital.
  • Oversight of campaign and advertising production for Full Service brand campaigns; including flyer, POS and digital materials; Photo Studio, Digital Asset Management and Creative Services project intake and scheduling; pre-media activities relating to training and financial tracking; Omni-channel distribution optimization.
  • Responsible for budget management and reporting for your own marketing program.
  • Contribute in managing coordinator role including selection, orientation, ongoing training and development and performance management
  • Responsible for assisting with the development and the execution of the long-term strategic plans for the Full Service brands


Job Requirements

  • Ability to think and act strategically, while playing a hands-on role in the execution of Marketing plans 
  • Ability to provide solutions and to think and act quickly 
  • Highly collaborative across functions.  Ability to build partnerships, set and manage priorities, and meet deadlines, all within a multi-tasking environment.  
  • Ability to develop clear communication plans that contribute to the success of the brand and KPIʼs
  • Ability to manage budget and report on budget trends
  • Digital & social savvy with a finger on the pulse of media innovation
  • Excellent interpersonal and communication skills
  • Ability to adapt to the changing environment or retail
  • Ability to be innovative and be creative 
  • 7-10 years marketing expertise from within the industry preferred
  • Brand marketing and retail experience preferred
  • Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties. 
  • Proven track record of collaborative leadership.  Demonstrated ability to develop and execute programs in partnership with retail operations function an asset.
  • Proven track record of managing diverse projects and working teams to reach goals and timelines
  • Curious, creative, passion for food and solution oriented
  • Demonstrated experience in multi-cultural marketing will be considered an asset

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.