Specialist Digital Marketing, Customer Engagement
Requisition ID: 183227
Career Group: Corporate Office Careers
Job Category: Parcours clients numériques
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Québec
City: Montréal-Nord
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
Reporting to the Manager Digital Customer Engagement Strategist, you are responsible for the design, implementation, and optimization of customer engagement strategies to enhance the customer experience and strengthen loyalty. This role requires a deep understanding of relationship marketing, 360-degree campaigns, data analysis, and best practices in CRM to create effective and personalized campaigns.
Here’s where you’ll be focusing:
- Supported by the manager, design and implement digital customer engagement strategies to attract and retain customers of the IGA, Tradition, and Rachel Berry banners through multichannel relationship campaigns in support of the needs of the branding, promotional, and loyalty teams.
- Define targeting in collaboration with Analytics & Business Intelligence teams to maximize personalization of interactions;
- Plan, execute, and optimize marketing campaigns and weekly communications across various channels (email, social media, SMS, push notifications, etc.);
- Oversee the creation of attractive and relevant content for campaigns;
- Define KPIs/ analysis plans and track results in collaboration with analytics and business intelligence teams as well as external partners to measure effectiveness and identify opportunities for improvement;
- Collaborate with loyalty and marketing teams to ensure a consistent, relevant, and high-quality customer experience;
- Monitor the budget for customer engagement programs and campaigns;
- Stay updated on trends and best practices to propose innovative initiatives and identify opportunities for improvement in programs, campaigns, and processes.
#LI-Hybrid
What you have to offer:
- You hold a Bachelor's degree in marketing or another related discipline;
- You have over 3 years of experience in relationship marketing, designing and executing omnichannel relationship campaigns, measuring campaign performance, and digital marketing;
- You are bilingual and possess superior written and oral communication skills in both French and English;
- You are familiar with predictive models, operational data structures, and complex campaign segmentation;
- You are proficient with top-tier CRM tools such as Salesforce (an asset);
- You are proactive, results-oriented, and focused on measuring the return on investment of various initiatives, responding quickly by optimizing tactics and strategies;
- You demonstrate strong analytical, decision-making, and negotiation skills;
- You possess a high degree of autonomy and the ability to manage multiple complex projects simultaneously;
- You exhibit attention to detail and rigor in your planning and project management while handling pressure well;
- You have a collaborative spirit and demonstrate tact and diplomacy;
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.