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Loyalty campaign specialist

Requisition ID:  170008 

Career Group:  Corporate Office Careers 

Job Category:  Stratégie numérique et loyauté 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Québec  

City: Montréal-Nord

Location: Bureau de Montréal-Nord 

Postal Code: H1G 3J5 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.

What you bring to the table

Multi Channel Customer Campaigns 

  • Responsible for building and overseeing the execution multi-channel customer journeys in channels like email, push and SMS messages.  The specialist will be building emails, overseeing the execution of sends and reporting results based on the brand strategies. They will be building scalable processes for the team to ensure we’re operating effectively and efficiently;
  • Build, test and deploy campaigns, customer journey’s and triggers; 
  • Develop testing and QA strategies for campaign optimization and to ensure accurate and error-free execution of content;
  • Build and maintain email lists;
  • Understand and ensure email best practices are maintained;
  • Deep understanding of segmentation, data and database structure;


DTC Campaign Management

  • Manage the creation of campaign briefs (journeys) to hand off to cross functional loyalty team;
  • Recommend and create product offers based on defined strategies/objectives on a campaign by campaign basis, leveraging Sobeys Offer Management to find product level details;  
  • Manages email deployment calendar and keep email segments up-to-date and in accordance with strategies;


Relationship/Stakeholder Management

  • Support Manager in the development, communication and presentation of Loyalty strategies and initiatives as subject matter expert on DTC communications and loyalty offers; 
  • Maintain a high level of customer service with all Stakeholders/business teams;
  • Identifies and resolve deliverability issues, bounce backs, spam complaints, and opt-outs;
  • Monitors performance of email campaigns and implementing strategies for optimization;
  • Communicate and document A/B test plans, project status and strategic recommendations;


Other Accountabilities

  • Support Loyalty on any special projects as required such as capability enhancements, system design, testing and approvals;
  • Identify any process/capability improvement opportunities.




What you have to offer

  • 3-5 years experience in a Marketing/Loyalty Marketing Role, with direct to customer experience;
  • Project Management experience;
  • Forecasting Experience;
  • CRM capabilities experience, preferably Salesforce Marketing Cloud; 
  • Ability to adapt in a fast paced environment;
  • Either grocery or retail industry experience an asset;
  • Bilingual (French & English, written and spoken).


  • Flexible working hours policy and telecommuting;
  • Company in strong growth;
  • Welcoming and friendly environment;
  • Proximity with senior management and openness to new ideas;
  • Company involved in its community;
  • Inspiring cafeteria and on-site gym;
  • Power your electric vehicle at the office;
  • 10% discount at participating IGA, Rachelle Béry and Marchés Tradition stores.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.