Director, Content Marketing
Requisition ID: 189120
Career Group: Corporate Office Careers
Job Category: Content Marketing
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Québec
City: Toronto; Montreal
Location: Bureau de Montréal-Nord, Sobeys Innovation Hub
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are looking for a Director, Content Marketing to drive the development and execution of a comprehensive content strategy that supports our business goals and strengthens our brand presence across multiple platforms.
Here’s where you’ll be focusing:
- Strategy Development: Lead the creation and execution of a content marketing strategy that aligns with overall business objectives.
- Content Creation: Oversee the production of high-quality, engaging content in various formats (blogs, videos, social media, articles, etc.) tailored to our target audience.
- Influencer Management & Marketing: Develop and execute influencer marketing strategies to enhance brand visibility and engagement. Build relationships with key influencers to align with content and campaign objectives.
- Team Leadership: Guide and inspire a team of content specialists, fostering a collaborative and innovative culture.
- Performance Analysis: Use analytics tools to assess content performance, identify trends, and refine strategies for optimal impact.
- SEO and Best Practices: Ensure all content is optimized for search engines and adheres to industry best practices.
- Brand Consistency: Uphold brand voice and messaging consistency across all platforms and channels.
- Cross-Functional Collaboration: Partner with marketing, digital, loyalty, and merchandising teams to ensure content aligns with broader marketing initiatives and campaigns.
What you have to offer:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s preferred).
- 10+ years of experience in content marketing, with at least 3 years in a leadership capacity.
- Proven success in developing and executing content strategies that drive results.
- Experience with influencer management and executing influencer marketing strategies.
- Strong expertise in SEO, content management systems, and analytics tools (e.g., Google Analytics, SEMrush).
- Exceptional leadership and team management skills.
- Bilingual in English and French, as the candidate will be expected to work closely with peers in other provinces in planning, developing and implementing processes and participating in key national strategic projects. The incumbent will also have to supervise members of her team who are based in provinces other than Québec.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.