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Digital Strategy Specialist

Requisition ID:  171626 

Career Group:  Corporate Office Careers 

Job Category:  Stratégie numérique et loyauté 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Québec  

City: Montréal-Nord

Location: Bureau de Montréal-Nord 

Postal Code: H1G 3J5 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


Reporting to the Chief Digital Strategy Officer, the candidate will participate in all digital marketing activities for Sobeys in Quebec (IGA, Rachelle Béry, Les Marchés Tradition, Bonichoix). Working in a dynamic environment, the candidate will be responsible for the daily execution of complete and integrated digital projects and campaigns, as well as participating in digital projects and optimizing the omnichannel offer in order to increase brand exposure on the various digital platforms, engagement with the digital ecosystem and qualified traffic to stores and web properties.

Job Description

Specifically, the candidate will:     

Optimize the digital ecosystem of Sobeys' brands in Quebec to ensure an omnichannel experience for consumers and users;
Align the planning and digital media buying of advertising campaigns in collaboration with other marketing teams;
Support the content and brand strategy team in the optimization of editorial and marketing content on digital platforms, including channel-specific optimizations, SEO, cross-platform customer journeys;
Participate in various digital development projects, from planning to launch, including all optimization processes, in order to align solutions and functionality with banner objectives;
In conjunction with the analytics and research team and external partners, use and track quantitative and qualitative key performance indicators to optimize various tactics and activations;
Actively monitor the brand, competitors, new trends and innovations, and emerging technologies in order to integrate them into the digital marketing strategies;
Ensure the quality of the company's presence on social networks, in addition to influencer partnerships, in order to protect the image and consistency of the brands.

Job Requirements

•    You have a Bachelor's degree in marketing, communications or e-commerce, coupled with 6 years of experience (any other combination deemed equivalent will be considered).
•    You have excellent knowledge of digital marketing, social media marketing, influencer marketing, email marketing and brand management.
•    You are passionate about new technologies and digital innovations, and the web in general.
•    You understand the challenges and potential of organic and paid search engine optimization.
•    You have good leadership skills, great autonomy and the ability to juggle several complex files simultaneously.
•    You have superior written and oral communication skills in both French and English.
•    Knowledge of Google Analytics 360, Google Ads, Facebook Business Manager, Data Studio, Social Studio, Salesforce Marketing Cloud, and basic HTML/CSS are important assets.
•    You have a strong interest in food.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.