Specialist Shopper Marketing
Requisition ID: 186453
Career Group: Corporate Office Careers
Job Category: Strategic Marketing Partnerships
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Here’s where you’ll be focusing:
- Support the implementation of the strategic approach and roadmap for Empire shopper marketing strategy integrating supplier partners into the sponsorship portfolio and deliver innovative partner programs that support loyalty initiatives & differentiate Empire from its competitors
- Responsible for supporting program development with consideration to wholistic supplier marketing opportunities and increasing supplier revenue through program execution and adhering to organizational guardrails
- Support 3rd party agency oversight related to National in-store demo, in-store Radio Advertising & In-store signage as well as oversight of supplier engagement (national & local) and investment across Empire marketing assets and sponsorship or brand programs
- Responsible for leading day-to-day agency management of Sobeys Experiential marketing assets; Mobile Food Experience & Hologram
- Responsible for leading approval process of creative executions, POS and marketing communication plans for supplier integrated programs as well as in-store demo, in-store radio & in-store signage programs
- Responsible for coordination of in-store demo program, in-store radio advertising & in-store signage advertising including management of process with brand approvals, merchandising approval, all required documentation related to food-safety, insurance, permitting, legal etc. as well as cross-functional review and any required sign-offs from leadership.
- Use insights, trends, and forecasts to review and analyze program performance for both supplier partner performance and customer experience, using insights-based approach to optimize overall campaign performance
- Responsible for financial administration and supporting Shopper Marketing budget related to all partners and communications channels such as agency fees, in-store signage, digital, media and loyalty promotions to optimize profitability. Collaborate with the In-store Marketing, Customer Insights, Brand, Loyalty, Creative Studio and other brand teams to develop best-in-class marketing initiatives.
What you have to offer:
- An Undergraduate Degree and minimum of 2 years of relevant experience or College Diploma and minimum 3-4 years relevant experience
- Previous experience in Demo Program executions or comparable client service relationship management exposure in a similar discipline
- Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties
- Proven track record of managing diverse projects and working teams to reach goals and timelines
- Curious, creative, passion for food and solution oriented
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.