Specialist SFMC Performance &Targeting
Requisition ID: 184019
Career Group: Corporate Office Careers
Job Category: Digital Customer Journeys
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Nova Scotia
City: Dartmouth
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Specialist will be responsible for producing, automating, and monitoring the performance of targeted multichannel campaigns based on customer journeys (acquisition, retention, transactional, etc.). This individual will leverage their deep technical knowledge of email sending platforms, mobile notifications, and targeted paid media to integrate emails, while creating and automating various campaigns in Salesforce Marketing Cloud. They will also produce and analyze performance results to propose continuous improvements. Additionally, they will create data extensions for CRM campaign targeting, develop test strategies, and make recommendations to optimize customer journey-based communications. The selected candidate will produce performance reports for targeted marketing campaigns that support key performance indicators (KPIs).
Here’s where you’ll be focusing:
Key Tasks:
- Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud.
- Configure automated targeted marketing campaigns within Salesforce Marketing Cloud (develop segmentation and control groups, create automated processes, emails, etc.).
- Implement quality assurance processes to deliver error-free campaigns.
- Create simple and complex data extensions for multichannel CRM campaigns.
- Manage data, segmentation, and communication lists in Salesforce Marketing Cloud.
- Analyze, interpret, and present performance results based on CRM campaign data, providing conclusions and recommendations to optimize customer journey-based campaigns.
- Ensure smooth data flow for error-free processing.
- Collaborate on developing new dashboards for key marketing campaign performance indicators.
- Work with Commercial Research and Analytics & Insights counterparts to provide retrospective post-campaign analyses and actionable recommendations to the marketing leadership team, establish test plans, and optimize strategies.
Key Indicators:
- Creation of complex queries & data extensions to enable personalized customer journeys.
- Number of decisions influenced by CRM campaign analysis within the marketing team.
- Use of CRM campaign analyses throughout the organization.
- Recommendations on performance analyses.
- Quality, timeliness, and accuracy of delivered reports.
What you have to offer:
- Bachelor's degree in commerce, computer science, or another relevant discipline.
- 2 years of experience with Salesforce Marketing Cloud or a similar platform.
- Strong understanding of CRM systems, data architecture, and integration principles.
- Effective communication skills, both verbal and written, with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Journey Builder Consultant) are a plus.
- Experience in retail, e-commerce, or consumer goods industries preferred.
- Bilingual in English and French.The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada
If you are a proactive and organized individual with a passion for marketing and customer engagement, we invite you to apply for this exciting opportunity. Join us to drive impactful campaigns and enhance our customer communication strategies.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.