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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Specialist Media

158726 Requisition ID:  158726 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Communications 

Travel Requirements:  0 - 10%


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 127,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.



The Marketing Specialist, Media will assist in Media and Social Media strategy and execution across banners. They will act as a subject matter expert on social media platforms and work with a cross functional team of internal and external/agency partners to help lead and bring strategy to life to drive engagement with the consumer.

Job Description

  • Lead the development and execution of social media and influencer strategies for multiple banners nationally optimized to different brand identities and target audiences
  • Collaborate with Brand Marketing, Creative Studio, Content Services, Sponsorship, Community Investment and external agency partners to bring social strategies and business priorities to life via monthly social calendars
  • Lead the integration of enterprise-wide campaigns and key strategic priorities into owned social content and calendars
  • Act as subject matter expert on social media and influencer platforms and best practices for cross-functional business partners
  • Manage social media promotion budget, working closely with agency partners to amplify social content, report on results, and optimize based on key learnings
  • Identify annual social media KPIs and work closely with external and internal partners to achieve and optimize based on results
  • Work closely with external partners to conduct monthly reporting and analysis; identifying trends and sharing recommendations for optimization with cross-functional partners
  • Champion Social Community Management within the business, acting as a key liaison between Customer Care teams and external agency partners to integrate Community Management efforts
  • Work closely with Media Agency to develop media plans to support campaigns across the business from start to finish


Job Requirements

  • An Undergraduate Degree
  • 5 years of relevant work experience in retail, advertising, marketing, or merchandising environment
  • Exceptional knowledge of social media & omni-channel media marketing
  • Proficient in social media platforms
  • Passion for food
  • Bilingual English/French is an asset
  • Travel 10%-15%

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.