Share this Job

COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Specialist Brand Management

Requisition ID:  166678 

Career Group:  Corporate Office Careers 

Job Category:  Own Brands - Fresh 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code:  


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.




Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We are currently looking for a passionate, results driven and collaborative team member to join our Own Brands - Fresh Team.
As a member of the Own Brands team, you will be responsible for the delivery of the end-to-end brand/product plan from ideation to implementation, supporting Private Label development plans, working with the Category Merchants and other resources to achieve business objectives. This role reports directly to the Brand Manager and works closely with Product Developers, Regulatory Managers, QA Specialists, Packaging/Design & Suppliers.

What you'll get to do in this fast paced role:


Execute and manage the Private Label Brand Management strategy within assigned categories


  • Responsible for the on time delivery of the end to end brand/product plan from ideation to implementation
  • Executes the brand/product specific strategic business plan across categories
  • Works closely with Procurement Specialists, Product Developers, Regulatory Managers, QA Specialists, and Packaging/Design to bring products from concept to shelf.
  • Gains alignment with Category Merchant to incorporate Private Label products into the category strategy and category planning process 
  • Support the development of the product plan for assigned categories by supplying key metrics such as sales, trends, etc.
  • Responsible for ensuring all brand standards for product, packaging and design are adhered to
  • Supports Marketing to ensure private label presence in the national marketing calendar
  • Acts as an advocate for Sobeys private label brands, both internally and externally


Continuous Improvement


  • Drive Process improvement by focusing on increasing efficiencies through work activity and document flow


Empower employees 


  • Foster an environment that encourages employee engagement and motivates team members to perform at their very best



What you bring to the role:


  • An Undergraduate Degree and a minimum of 5 years of relevant experience 
  • Previous Project Management experience 
  • Strong retail product knowledge

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.