Share this Job

COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Specialist External Communications

157751 Requisition ID:  157751 

Career Group:  Corporate Office Careers 

Job Category:  External Communications 

Travel Requirements:  0 - 10%


Country: Canada (CA) 

Province: Ontario; Nova Scotia  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 127,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.



We have an exciting opportunity for an experienced external communications professional to join our Communications & Public Affairs Team as an External Communications Specialist. Reporting to the Director of External Communications, you will be part of the Communication and Public Affairs team that focuses on protecting and advancing corporate reputation, advocacy and government relations to support key business priorities. Working directly with internal teams, external strategic partners, industry associations and the media, you will also support day-to-day media relations activities, issues management and contribute to the advancement of key business priorities. The Specialist will partner with internal project teams to define and advance stakeholder, government and media relations planning. 

Job Description

Develop and manage communications for external audiences

  • Acting as a company spokesperson, manage and respond to media and social media activity as it relates to day-to-day operations, including support for stores and distribution centres nationally
  • Contribute to planning and writing for communications outreach to key external audiences including customers, government and stakeholders
  • Provide media and public relations support for community and store initiatives
  • Partner with the business and Marketing to identify, plan and execute proactive PR based on business activity and consumer PR opportunities
  • Support the creative development, writing and production of external communications materials, including news content, speeches, presentations and corporate videos
  • Support crisis and issues management to protect corporate brand and reputation
  • Assemble and distribute daily news clippings, maintain media database
  • Support issues and Customer Care in responding to customer questions and stakeholder requests
  • Support the ongoing management and maintenance of the corporate website


Job Requirements

  • Post secondary degree in Communications, Journalism, Public Relations or related field
  • Minimum of 5 to 8 years previous communications experience – preferably in media relations and issues management
  • Bilingual French/English is an asset
  • Solid team player with expertise in developing and implementing proactive media relations and integrated communications plans
  • Knowledge of media relations best practices including media material development, process, and coverage analysis
  • Ability to act quickly and multi-task in a fast-paced, deadline driven environment
  • Superior research, writing and editing skills
  • Align and write with engaging tone and voice
  • Self-starter with strong intrapersonal skills and an ability to work across all levels in an organization
  • Confident on-camera media spokesperson
  • Exceptional public speaking and presentation skills
  • Familiarity with social media tools
  • Proficient in Microsoft Office/Office 365
  • Experience using live streaming video tools such as Teams or Zoom

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.