Specialist Content Services

Requisition ID:  181497 

Career Group:  Corporate Office Careers 

Job Category:  Creative Studio Marketing 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. 



Ready to Make an impact?

This is a 12-14 month contract!!

Reporting to the Manager, Omnichannel Content, the Content Specialist will work with a dynamic team of content and social media specialists producing engaging (and delicious!) content across Empire banners and marketing channels. The Content Specialist is a key team member, integrated into the daily execution and planning of strategic content from ideation to launch. The ideal candidate is a creative, innovative and goal-oriented self-starter who’s passionate about unique multi-platform storytelling that engages and inspires consumers.

Here’s where you’ll be focusing:

  • Work in partnership with cross-functional marketing, creative and external agency teams on Omnichannel content strategy and planning for website, social, in-store signage, email, sponsorship and other channels as required
  • Optimize storytelling across channels, working with key stakeholders and channel owners for creative and strategic alignment
  • Lead Always On Social Media content planning, maintain social calendars and work lock step with creative teams both internal and external on asset concepts and file delivery work flow
  • Develop website content strategies and plans to support marketing campaigns and initiatives across our banner sites from brainstorm to content creation and digital production 
  • Track and source data insights to continually optimize digital content channels, including website and social media platforms 
  • Write, edit and proofread multi-platform content on a daily basis, producing compelling on-brand content across all channels to inspire consumers and drive product discovery 
  • Excel in content planning and strategy for retail/customer facing touch points both online and in-store 
  • Maintain attention to detail while ensuring content optimization and brand consistency, executing content programs from brief to publish
  • Opportunities to support exciting brands across the organization including Sobeys, Safeway, Compliments, Foodland, Thrifty Foods and FreshCo

What you have to offer:

  • Bachelor’s / Post-Secondary degree in journalism, communications or marketing
  • 5 years experience in social media and or web in a content execution/planning capacity 
  • Relevant experience in digital content strategies for social, web and digital marketing including SEO & digital analytics 
  • Proven copy writing skills for multiple channels like POS, social, web & media channels 


We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.