Specialist Channel Analytics
Requisition ID: 191921
Career Group: Corporate Office Careers
Job Category: Digital & Retail Media Analytics
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Nova Scotia; Ontario; Québec
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
As a Specialist in digital Channel Analytics - you'll support the development, growth, optimization, and reporting of Empire's digital customer channels, including B2C and B2B websites, mobile apps, and direct-to-customer communications in the newly formed Digital Channel Analytics team. You will use Google Analytics, SAS, SQL, and Salesforce MCI to derive insights that will influence business decisions, drive value for our customers, and aid Empire in its ambition to become the best retailer in Canada.
Here’s where you’ll be focusing:
- Generate reports for Empire's digital customer channels such as B2C and B2B websites, mobile apps, and direct-to-customer communications.
- Streamline and organize the digital channel data, ensuring accuracy and reliability, accountability for data sources and measurement methodologies.
- Analyze digital channel performance, user behaviour, and conversion - interpreting data to provide actionable insights and recommendations.
- Work with a diverse team of specialists with an inclusive attitude and open communication.
- Use Salesforce's Marketing Cloud Intelligence (MCI) & and Customer Data Platform (CDP) and Google Analytics 4 (GA4) to create and maintain Salesforce MCI or LookerStudio dashboards
- Key cross-functional accountabilities with other lines of business
- Collaborate with our CMO Organization; working closely with the Customer Analytics, Consumer Insights, and Media teams to gather campaign and channel reporting requirements, align on key performance indicators, identify tagging requirements, and develop required reports and dashboards.
- Collaborate with our CTAO; engaging with Product, Advanced Analytics, Developer, and Data teams for data synchronization, data point enhancements, and ensuring new functionalities/features are rolled out to support reporting needs.
- Able to engage in active listening to gather requirements and develop digital channel analytics capabilities and supporting toolsets.
- Strong communication skills, self-aware - able to think innovatively, and work collaboratively to solve interesting problems.
- A deeply curious and critical thinker who is motivated by unanswered questions and the drive to solve them through creative and transparent methods.
#LI-CF2
#LI-Hybrid
What you have to offer:
- 3 to 5 years of relevant experience in B2C marketing, data or analytics with a primary focus on digital
- Proficiency in Google Analytics 4 (GA4)
- Proficiency with SAS and SQL
- Detail-oriented with a commitment to data accuracy.
- A post-secondary degree in data science, marketing analytics, commerce, or related field
- Self-starter that identifies opportunities where data & analytics help to solve real business problems
- Experience with Looker Studio or MCI (An asset)
- Experience with Google BigQuery or Synapse (An asset)
- Experience with Salesforce CDP (An asset)
- Experience in omnichannel retail (An asset)
- Knowledge of other platforms such as Google Ads, Facebook Ads Manager, DV360
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.