Specialist Category Marketing
Requisition ID: 184797
Career Group: Corporate Office Careers
Job Category: Banner Planning & Strategic Priorities
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Alberta; British Columbia
City: Mississauga, Calgary, Victoria
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The Category Marketing Specialist, Full Service will assist in the development and execution of integrated marketing plans for the Sobeys and Safeway banners, and possibly supporting other banners in the business. They will work with a cross functional team of internal and external/agency partners to help bring the category & departmental strategies to life for the consumer.
Here’s where you’ll be focusing:
- Assist in the development and execution of marketing plans for assigned categories, ensuring alignment with overall business goals and strategies
- Collaborate with internal teams to gather insights and data that inform marketing campaigns, including market trends, customer behavior, and competitive analysis.
- Support the Category Marketing Manager in executing in-store and digital marketing programs, coordinating with creative and production teams to deliver on time and within budget.
- Monitor campaign performance, analyzing key metrics such as impressions, engagement, and sales lift, and provide regular updates to the Category Marketing Manager.
- Maintain and update marketing calendars, ensuring all activities are accurately tracked and communicated to relevant stakeholders.
- Assist in the creation and distribution of marketing materials, including promotional flyers, digital assets, and in-store signage.
- Build and maintain strong relationships with peers and external partners, fostering open communication and collaboration.
- Actively contribute to the development of new marketing ideas and tactics that drive customer engagement and sales.
What you have to offer:
- Post-secondary education in Marketing, Business, or a related discipline.
- 2-3 years of relevant work experience in a marketing or communications role.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with marketing software or tools.
- Detail-oriented with strong analytical skills and the ability to interpret data to inform decisions.
- A proactive mindset with the ability to work independently and as part of a team.
- Willingness to learn and adapt in a fast-paced, dynamic environment.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
The salary range for this position in British Columbia is $73000- $96000. We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure that you are paid fairly and competitively.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.