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Specialist Brand Management

Requisition ID:  170450 

Career Group:  Corporate Office Careers 

Job Category:  Own Brands Grocery 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.




Here we grow again!
Sobeys has an immediate opening for a Brand Management Specialist in merchandising to join our Own Brands Grocery team.

The Brand Manager Specialist will be involved in the execution and management of the private label brand management strategy within assigned categories and drive continuous Improvement in a collaborative and supportive environment.

Job responsibilities include:



•    On time delivery of the end to end brand/product plan from ideation to implementation
•    Execution of the brand/product specific strategic business plan across categories
•    Working closely with Procurement Specialists, Product Developers, Regulatory Managers, QA Specialists, and Packaging/Design to bring products from concept to shelf.
•    Gaining alignment with Category Merchant to incorporate Private Label products into the category strategy and category planning process 
•    Supporting the development of the product plan for assigned categories by supplying key metrics such as sales, trends, etc.
•    Ensuring all brand standards for product, packaging and design are adhered to
•    Supporting Marketing to ensure private label presence in the national marketing calendar
•    Acting as an advocate for Sobeys private label brands, both internally and externally

What you bring to the table



•    An Undergraduate Degree and a minimum of 5 years of relevant experience 
•    Previous Project Management experience 
•    Strong retail product knowledge


This is an outstanding opportunity to join a leading Canadian company with a clear vision and focus.  If you feel that this describes the kind of work you want to do, and you are excited about what Sobeys has to offer, then we look forward to reviewing your application. Please ensure that you take the time to ensure your profile shows us why you’re the most qualified applicant for the role.

Sobeys offers our employees many valuable benefits such as: 

•    Growing organization 
•    Competitive salary 
•    Pension Plan 
•    Flexible health and dental benefits plan (eligible employees) 
•    Ongoing Training & Development 
•    Opportunity for internal mobility to other departments and/or promotions (for employees who are strong performers) 


Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.