Specialist, Digital Channel Analytics

Requisition ID:  181763 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Technology & Digital 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Nova Scotia; Ontario; Québec  

City: Stellarton, Mississauga, Montréal-Nord

Location: Tahoe Office, Bureau de Montréal-Nord, Foord St. Office 

Postal Code:  


Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. 



Ready to Make an impact?

As a Specialist in digital Channel Analytics - you'll support the development, growth, optimization, and reporting of Empire's digital customer channels, including B2C and B2B websites, mobile apps, and direct-to-customer communications in the newly formed Digital Channel Analytics team. You will use Google Analytics, and Salesforce MCI to derive insights that will influence business decisions, drive value for our customers, and aid Empire in its ambition to become the best retailer in Canada.

Here’s where you’ll be focusing:

  • Generate reports for Empire's digital customer channels such as B2C and B2B websites, mobile apps, and direct-to-customer communications.
  • Streamline and organize the digital channel data, ensuring accuracy and reliability, accountability for data sources and measurement methodologies. 
  • Analyze digital channel performance, user behaviour, and conversion - interpreting data to provide actionable insights and recommendations.
  • Work with a diverse team of specialists with an inclusive attitude and open communication.
  • Use Salesforce's Marketing Cloud Intelligence (MCI) & and Customer Data Platform (CDP) and Google Analytics 4 (GA4) to create and maintain Salesforce MCI or LookerStudio dashboards.

Who You'll Work With: 

  • Collaborate with our CMO Organization; working closely with the Customer Analytics, Consumer Insights, and Media teams to gather campaign and channel reporting requirements, align on key performance indicators, identify tagging requirements, and develop required reports and dashboards. 
  • Collaborate with our CTAO; engaging with Product, Advanced Analytics, Developer, and Data teams for data synchronization, data point enhancements, and ensuring new functionalities/features are rolled out to support reporting needs.

Who you are:

  • Able to engage in active listening to gather requirements and develop digital channel analytics capabilities and supporting toolsets.
  • Strong communication skills, self-aware -  able to think innovatively, and work collaboratively to solve interesting problems. 
  • A deeply curious and critical thinker who is motivated by unanswered questions and the drive to solve them through creative and transparent methods.

Parameters for Success

  • Accuracy and completeness of all digital channel reports, dashboards, etc
  • Timely digital channel measurement
  • Delivery of insights on customer channel usage including banner & Scene+ contactability 

Key Capabilities & Tools:

  • Proficient in data retrieval, structuring and visualization to amalgamate disparate data sets into a cohesive view
  • Analytical thinking, data interpretation, project management, and a user-centric approach
  • Knowledge of and experience with Google Analytics, Big Query, MS Excel, Sales Force Marketing Cloud, Tableau and Datorama

What you have to offer:

  • 3 to 5 years of relevant experience in B2C marketing, data or analytics with a primary focus on digital 
  • Bilingualism (French-English). The candidate will be expected to work with peers in other provinces in the development, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada
  • Proficiency in Google Analytics 4 (GA4)
  • Detail-oriented with a commitment to data accuracy.
  • A post-secondary degree in data science, marketing analytics, commerce, or related field
  • Self-starter that identifies opportunities where data & analytics help to solve real business problems

A bonus, but not required:

  • Experience with Looker Studio or MCI 
  • Experience with Google BigQuery or Synapse
  • Experience with Salesforce CDP 
  • Experience in omnichannel retail 
  • Knowledge of other platforms such as Google Ads, Facebook Ads Manager, DV360

#LI-Hybrid #LI-AG1

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.