Shopper & Experiential Marketing Manager
Requisition ID: 185651
Career Group: Corporate Office Careers
Job Category: Strategic Marketing Partnerships
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Nova Scotia
City: Mississauga, Halifax
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
The role of Manager, Strategic Supplier Partnerships is responsible for delivering strategic shopper marketing programs and activation plans that integrate Empire. supplier partners through Empire’s sponsorship portfolio and marketing assets. This position will think strategically and work collaboratively to create innovative and strategic plans that deliver on strategic marketing goals and business objectives. This role will work as part of an integrated marketing communications team and lead a team of Specialists and Coordinators to ensure program development and innovation is grounded in insights and experience, resulting in flawless supplier integration through Sobeys Inc. owned, paid, partner and earned marketing assets.
Here’s where you’ll be focusing:
- Develop the strategic approach and roadmap for Empire shopper marketing strategy to monetize the sponsorship portfolio and deliver innovative partner programs that support loyalty initiatives & set Empire apart from its competitors
- Lead strategic program development of all supplier marketing opportunities and increase supplier revenue with key programs and organizational guardrails, including the launch of Empire’s in-store demo & experiential program.
- Manage cross functional planning and calendarization for sponsorship and supplier marketing-led programs including creative concepts, in-store & out of store channel selection, creative briefs/dockets, and stakeholder brief.
- Develop and maintain owned, paid, partner & earned rate cards for the purposes of developing program investment requirements and optimizing program profitability
- Manage negotiations with Empire supplier partners for investment into Empire marketing programs and assets while governing supplier investment and activation against Empire Shopper Marketing strategy and guardrails
- Manage the holistic view of supplier marketing opportunities with oversight to paid, owned, partner and earned media to create an optimal asset mix to maximize program value and profitability.
- Use insights, trends, and forecasts to review and analyze program performance for both supplier partner performance and customer experience, using insights-based approach to optimize overall campaign performance
- Responsible for managing Shopper Marketing budget related to all partners and communications channels such as agency fees, in-store signage, digital, media and loyalty promotions to optimize profitability. Collaborate with the In-store Marketing, Customer Insights, Brand, Loyalty, Creative Studio and other brand teams to develop best-in-class marketing initiatives.
- Working with the Director, Strategic Marketing Partnerships this role is responsible for driving the Supplier revenue strategy and activation of supplier funded marketing programs and assets.
- Partner with internal merchandising and operations teams to manage the development, negotiation and execution of supplier funded programs to ensure seamless customer experience for both supplier partners and customers.
- Partner with MarTech & Digital Experience and Consumer Insights teams to ensure effective activations that properly leverage customer data and marketing technology
- Collaborate with external (e.g. strategic vendor partners) and internal stakeholders (e.g. Media & Loyalty) to generate programs & customer engagement opportunities increasing brand favourability/behavior
- Consistently improving processes in a proactive manner; work collaboratively to deliver performance improvements and contribute to overall business objectives
What you have to offer:
- An Undergraduate Degree and a minimum of 8 years of relevant experience in Strategic retail partnerships & brand marketing
- Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties
- Proven track record of collaborative leadership
- Proven track record of managing diverse projects and working teams to reach goals and timelines
- Curious, creative, passion for food and solution oriented
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.