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Product Marketing Specialist ( Acquisition & Engagement)

Requisition ID:  168886 

Career Group:  Corporate Office Careers 

Job Category:  Digital Strategy & Loyality Marketing 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code:  


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.

What you bring to the table:

The Product marketing specialist, acquisition & engagement  will play a key role in advancing our market leading mobility programs resulting in increased customer acquisition & engagement.  

Accountabilities include:


  • Drive acquisition from mobile web and other channels to activate mobile app customers;
  • Working with Marketing, Loyalty, Operations, and external partners to nudge customers across various channels to become highly engaged on the mobile app platforms;
  • In close collaboration with Merchandising, marketing, and loyalty teams as well as Supplier Partners, develop and execute digital engagement and promotional programs – flyers, offers, stamps etc;
  • Represent Mobile on key cross functional projects and governance teams such as IT and eCommerce & mobile Steering Committee;
  • Contribute to Mobile Product Roadmap Backlog;
  • Provide insights to digital marketing teams regarding overall engagement & retention plans;
  • Contribute to content engagement strategy.


What you have to offer:

  • 2 to 4 years customer acquisition & engagement Experience (Grocery Industry Experience an asset);
  • College or University degree or related work experience;
  • Good knowledge of Google Analytics;
  • Bilingual (English/French, written and spoken) an asset;
  • Ability to design, manage and analyze engagement plans for mobile;
  • Ability to design and negotiate promotional plans with Partner Suppliers;
  • Strong quantitative and analytics skills, as well as business acumen and sound judgment;
  • Strong attention to detail and project management skills.

Why work at Sobeys?

  • Flexible working hours policy and telecommuting;
  • Company in strong growth;
  • Welcoming and friendly environment;
  • Proximity with senior management and openness to new ideas;
  • Company involved in its community;
  • 10% discount at participating IGA, Rachelle Béry and Marchés Tradition stores.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.