Marketing Specialist
Requisition ID: 188371
Career Group: Corporate Office Careers
Job Category: Marketing Strategy & Planning - Discount
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are looking for a Marketing Specialist to join our team. In this role, you will collaborate closely with the Marketing Manager and Marketing Director to develop and execute strategic marketing programs. You will assist with the creation and execution of marketing briefs, ensuring alignment across various communication channels and driving consistency in messaging. Your expertise in project management and cross-functional collaboration will be essential in supporting seasonal campaigns, promotions, and ongoing marketing initiatives.
Here’s where you’ll be focusing:
- Collaborate with the Marketing Manager and Marketing Director to develop marketing programs, including strategy development and tactical execution.
- Assist with the creation and execution of creative marketing briefs to support banner initiatives, category marketing requests, and ad hoc projects.
- Oversee project-specific planning sessions for campaigns.
- Support the Marketing Team with seasonal planning and take ownership of specific project overviews.
- Drive alignment across communication channels, ensuring consistency in messaging and adapting strategies to meet evolving market demands.
- Develop and manage promotional and marketing project work streams, including project management, follow-ups, and creative proof approvals.
- Establish strong relationships and maintain effective communication with store owners. Handle store requests and direct inquiries to the appropriate channel owners.
- Lead meetings, capture key takeaways, and distribute detailed meeting minutes to stakeholders to ensure project timelines are met.
- Ensure marketing materials consistently meet established standards and guidelines, offering expert reviews and recommendations to improve alignment with banner strategy.
- Manage and optimize the distribution of weekly digital assets to ensure alignment with strategic goals and best practices.
- Work closely with Customer Insights and external partners to conduct pre- and post-campaign reporting and analysis, identifying trends and providing actionable recommendations.
- Assist the Marketing Manager and Director with budget reconciliation, tracking budget allocation for campaigns.
- Develop and execute tailored marketing strategies for seasonal events, holidays, and key occasions that align with the annual banner plan.
- Partner with cross-functional marketing, creative, and external agency teams on omnichannel content strategy and planning, aligning with key marketing strategies for always-on social, web content, and brand campaigns.
- Lead the development of Local Store Marketing (LSM) plans and act as the primary contact for ad hoc requests, including strategic development, coordination with internal/external partners, plan execution, and post-campaign reporting.
What you have to offer:
- A minimum of 3 years of marketing experience within the industry is preferred.
- A diploma or undergraduate degree in Marketing or Business Administration.
- Proven track record of managing projects across multiple areas of the business.
- Experience leading diverse projects and working with teams to achieve goals and meet deadlines.
- Ability to maintain confidentiality regarding strategic business projects and initiatives.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.