Marketing Specialist, Journey Strategy and Performance
Requisition ID: 191499
Career Group: Corporate Office Careers
Job Category: Parcours clients numériques
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Nova Scotia; Québec
City: Montréal Nord
Location: Tahoe Office, Bureau de Montréal-Nord, Dartmouth Office, Foord St. Office, Halifax Office (CIBC), King St. Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are seeking a skilled Marketing Specialist to join our team, focusing on Journey Strategy, Performance, and Lifecycle Acquisition. This role is essential in planning, managing, and optimizing digital customer engagement journeys and acquisition programs across all Digital Engagement Channels (including email, push, SMS, app, web). The successful candidate will also lead the lifecycle strategy for channel acquisition, including management of our digital marketing media strategy and budget. The ideal candidate has a strong ability to interpret customer and business requirements and translate them into effective engagement strategies that drive measurable growth.
Here’s where you’ll be focusing:
Individual Accountabilities and Responsibilities :
- Lead planning and program management of digital customer engagement journeys across Digital Engagement Channels, marketing campaigns, and digital experiences.
- Define and execute the lifecycle acquisition strategy across email, SMS, app, and web channels, ensuring sustained customer growth and retention.
- Manage the digital marketing media strategy and budget, aligning media investments with acquisition and engagement goals.
- Gather and interpret customer and business requirements to create clear strategies, delivered through outputs such as personas, journey maps, user flows, prototypes, and wireframes—validated through user testing when appropriate.
- Design in-depth customer journey maps that document the customer journey across channels, identifying opportunities for both short-term improvements and long-term transformation.
- Manage customer journey engagement and business performance analysis, including control groups and test-and-learn strategies, to continuously optimize journey and acquisition performance.
- Format, communicate, and socialize journey performance results (engagement metrics, business outcomes) across the organization to secure buy-in for ongoing optimization.
Key Cross-Functional Accountabilities :
- Partner with Analytics and Insights, Consumer Research, and Channel Analytics teams to apply quantitative and qualitative learnings to identify and optimize customer journeys and acquisition triggers.
- Work with the Digital Customer Engagement and SFMC Deployment teams to ensure proper execution, optimization, and deployment of both journey and acquisition strategies.
- Collaborate with the Advanced Analytics team to define segmentation and targeting approaches, monitor performance, and analyze strategies in response to journey results, acquisition trends, market conditions, and evolving customer needs.
- Partner with the Retail Media Network and external media teams to ensure media strategy, targeting, and measurement align with acquisition and journey objectives.
Leadership Behaviours :
- Drive high performance by taking accountability for outcomes and proactively overcoming challenges.
- Collaborate as one team, listening actively and communicating openly to drive the customer journey and acquisition roadmap.
- Innovate by challenging the status quo, experimenting, and incorporating learnings.
- Translate customer needs into mapped journeys and acquisition strategies that drive measurable results.
- Adapt with agility, ensuring effective processes are in place and cross-functional buy-in is secured.
#LI-CM1
#LI-Hybrid
What you have to offer:
- Bachelor’s degree in Marketing or related discipline.
- Bilingual in English and French : The candidate will be expected to work with peers in other provinces in the development, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada
- Minimum 5 years of relevant work experience.
- Strong understanding of CRM, lifecycle marketing, and journey orchestration principles.
- Proven experience managing digital media strategy and budget.
- Excellent communication skills in both verbal and written forms, with the ability to influence and collaborate across teams.
- Experience in retail, e-commerce, or consumer goods industries preferred.
If you are passionate about shaping effective customer engagement and acquisition strategies and thrive in a collaborative, innovative environment, we encourage you to apply for this exciting opportunity.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.