Manager Marketing - Sponsorship

Requisition ID:  174698 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Communications 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


The Manager, Sponsorship will deliver Empires Sponsorship Strategy through programs and activation plans bringing to life Empire’s banner brands through omni-channel marketing communication plan and full-funnel go-to-market strategies. They will lead relationships with external stakeholders and cross functional internal teams to bring the strategy to life for Empire’s customers 

Job Description

  • Lead Empire’s brand positioning and value proposition through Empire’s robust portfolio of sports and entertainment partnerships at the National, Regional, Local & Store level including the development and activation of sponsorship programs aligning to Empire’s sponsorship strategy. 
  • Manage all sponsorship relationships including sports & entertainment properties, integrated agency team partners as well as cross-functional relationships (ie. Creative, media, loyalty, brand, shopper marketing, merchandising, operations etc.) to bring sponsorship programs to life
  • Ensure that Empire brand strategies, expression and standards are embedded within for all Sponsorship programs (Olympics, NHL, etc)
  • Drive the identification of supplier marketing program opportunities and assist with development of program execution from ideation to execution and management of supplier shopper marketing relationships and marketing asset monetization
  • Manage the review, assessment and contract negotiations for existing marketing sponsorships and new opportunities as they become available  
  • Responsible for the development of performance-enabled sponsorship measurement tool for evaluating the effectiveness of all sponsorships; leverage YoY insights to drive program optimizations and support agile partner relations
  • Budget Forecasting and Maintenance: Invoice processing and accruals, forecasting, monthly balancing
  • Manages workflow of team of Specialists and Coordinators, demonstrates a commitment to developing a positive and productive work environment

Job Requirements

  • An Undergraduate Degree 
  • 5 years of relevant work experience in retail, advertising, marketing or merchandising environment
  • Experience in sponsorship marketing or agency experience is an asset
  • Proficient in Microsoft Office Suite
  • Passion for food
  • Bilingual English/French is an asset

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.