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Manager Loyalty Marketing

Requisition ID:  169936 

Career Group:  Corporate Office Careers 

Job Category:  Loyalty Program Management Marketing 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


This is a 14 month contract

Job Description

  • Lead Loyalty Marketing strategy and go to market approach for one of the Empire formats (e.g. Full Service, Discount, Community, Related Business – Liquor, Pharmacy, Fuel, Convenience)
  • Support development of annual Loyalty Marketing campaign calendar with Dir, Loyalty Mktg
  • Serve as the loyalty expert for the format, partnering with Brand Marketing, MarCom and CRM teams to bring campaigns to life for our customers
  • Manage store loyalty experience with Manager, Store Engagement, Store Ops, Store Mktg
  • Design & execute Mass Loyalty campaigns & offers; develop DTC Loyalty campaign planning in partnership with the CRM team for campaign execution
  • Identify, enable and activate supplier-funded loyalty promo opportunities
  • Leverage insights to inform promo mix & Loyalty opportunities via the Program Health, Loyalty Promo, Supplier Reporting, Integrated Promo dashboards
  • Inform loyalty marketing strategy by monitoring market conditions and identifying banner-specific implications for the format

Job Requirements

  • An Undergraduate Degree and a minimum of 8 years of relevant experience
  • Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties
  • Proven track record of collaborative leadership
  • Proven track record of managing diverse projects and working teams to reach goals and timelines
  • Curious, creative, passion for food and solution oriented

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.