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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Manager Local Store Marketing

158344 Requisition ID:  158344 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Community 

Travel Requirements:  0 - 10%


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 127,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.



Job Description

  • Responsible for implementing local store marketing campaigns across all Community Banners (Foodland Atlantic, Foodland Ontario, IGA West, and Thrifty Foods)
  • Develop requirements for local marketing campaigns, including writing strategic briefs
  • Lead development and ensure delivery  of communication (in partnership with Operations) of local store marketing initiatives to Foodland Atlantic, Foodland Ontario, IGA West, and Thrifty Foods
  • Lead development of analysis of local initiatives with customer insights team
  • Responsible for activation local events in the Atlantic and local store marketing including social media

Key Support Accountabilities:

  • Work with Operations & Merchandising Teams to understand ‘go to market’ strategies for Community Banners (Foodland Atlantic, Foodland Ontario, IGA West, and Thrifty Foods)
  • Work with Business Insights, Consumer Insights, Operations & Merchandising teams to identify Local Market opportunities where sales & traffic stimulus is required
  • Work with Integrated Marketing Team to Store Marketing team and Operations to deliver marketing plan for local store marketing initiatives
  • Work with Integrated Marketing and Marketing services team to ensure delivery and communication of marketing elements to region including Show and Sell participation
  • Work with Customer Insights to analyze campaign performance
  • Brand lead for the Foodland Ontario Food Truck, working with the sponsorship team, integrated marketing team, and external agency partners
  • Manage & optimize local store marketing budget


Job Requirements

  • An Undergraduate Degree and a minimum of 5 years of relevant experience
  • Proven track record of project management, managing multiple stakeholder groups, developing marketing plans

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.