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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Manager Customer Acquisition and Partner Promotions

Requisition ID:  159390 

Career Group:  Corporate Office Careers 

Job Category:  Media & Sponsorship Marketing 

Travel Requirements:  0 - 10%


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 127,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.



The Manager, Customer Acquisition & Partner Promotions will be a key contributor in driving growth for Empire through the development and delivery of new customer acquisition tactics and strategies.  Reporting to the Director of Partner Management, this role will have broad exposure to various internal teams and external partners.  Responsible for building and maintaining key relationships, working closely to align stakeholder interests across all departments including Brand and Marketing, Loyalty, Merchandising, Store Operations and related businesses.  The successful candidate should have strategic and analytical acumen, strong relationship building skills and be able to work with internal stakeholders and external partners to develop and execute on Empire’s growth strategies.

This is an exciting opportunity to join a growing team and lead ideas from inception to execution. If you are looking for a dynamic, fast-paced, collaborative environment where creative ideas are encouraged, we would like to hear from you!

Job Description

  • Collaborate with Internal Stakeholders and External Partners to develop customer targeting and offer strategies that drive customer acquisition and digital engagement
  • Lead development of annual partnership marketing calendar ensuring alignment across key internal and external Stakeholders
  • Design customer acquisition campaigns with Partners to identify objectives and coordinate approvals and channel deployment, etc. 
  • Coordinate execution of customer acquisition campaigns with internal Empire teams and partner teams 
  • Oversee program sign-up and customer onboarding journey in store and digital channels
  • Support program development by identifying strategic partners, small-scale promo partners
  • Identify banner-specific customers acquisition opportunities with Loyalty Mktg and QC Loyalty
  • Track customer acquisition, program performance via Program Health & Partner dashboards

Job Requirements

  • Bachelor’s Degree in Business, Marketing or equivalent work experience
  • Minimum of 7 years of professional experience, preferably within loyalty or growth marketing
  • Experience in Partner Management considered an asset
  • Retail and/or grocery experience is considered an asset

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.