Manager, In-Store Banner Marketing
Requisition ID: 190572
Career Group: Corporate Office Careers
Job Category: In-Store Marketing
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
As the Manager, In-Store Banner Marketing, you will play a key leadership role in driving executional excellence, process optimization, and the strategic evolution of in-store signage solutions across multiple banners under the Empire umbrella.
This role is responsible for managing the full signage lifecycle, from intake and prioritization through to delivery, for initiatives led by Banner Marketing teams. You will act as a central connection point between banner stakeholders, the In-Store Marketing team, and external vendors to ensure signage programs are consistent, timely, cost-effective, and aligned with business priorities.
You will also lead the development and continuous improvement of signage processes, including the evolution of signage guardrails, execution communication tools, and workflows that ensure signage solutions are operationally sound and designed with a store-first mindset.
In addition, you will coach and support a team of Specialists, helping to build capabilities and deliver high-impact signage programs that empower store teams to deliver an exceptional in-store experience.
Here’s where you’ll be focusing:
- Provide strategic and executional oversight of in-store signage across Empire banners, with a focus on consistency, operational efficiency, and banner specificity.
- Lead, coach, and develop a team of high-performing signage specialists, fostering accountability, innovation, and professional growth.
- Oversee the execution of signage deliverables tied to short- or long-term marketing campaigns.
- Manage the creation and ongoing evolution of signage guardrails and execution communication tools with a store-first mindset.
- Collaborate cross-functionally with Banner Marketing teams to align signage deliverables with business goals and store needs.
- Act as a central point of escalation with the print vendor of record, overseeing project tracking, timelines, materials selection, proof approvals, quote management, and quality assurance.
- Analyze and report on vendor performance using KPIs, holding partners accountable for service levels, costs, and delivery standards.
- Contribute to annual planning by supporting the development of signage budgets and forecasts in collaboration with Finance and Marketing leadership.
- Manage a portion of the In-Store Marketing budget, including tracking spend, validating invoices, and supporting accurate monthly forecasting in collaboration with Marketing Finance.
- Champion innovation in signage by proactively identifying opportunities for process enhancements, new formats/materials, or technologies that elevate the customer experience and drive sales.
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What you have to offer:
- Undergraduate degree in Marketing (or related field) with 8+ years of progressive experience in print production or signage execution, including 3–5 years in a leadership role
- Vendor-side print production/management experience required
- Strong knowledge of Marketing Communications and In-Store Marketing practices; retail-based experience is a plus
- Proven experience leading and developing high-performing teams
- Strategic thinker with strong critical thinking skills and ability to identify cross-functional impacts
- Comfortable navigating ambiguity and managing multiple competing priorities in a fast-paced environment
- Strong relationship builder with both internal teams and external vendors
- Experience managing budgets, tracking spend, and partnering with Finance teams
- Excellent written and verbal communication skills with strong attention to detail
- Proficient in Microsoft Office Suite, Excel & PowerPoint specifically; familiarity with project management
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.