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Manager, Digital Performance Marketing

Requisition ID:  163307 

Career Group:  Corporate Office Careers 

Job Category:  Marketing Communications 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.



The Digital Performance Marketing Manager is responsible for driving the overall customer and sales growth through new channel innovation and current channel optimization of our Paid Search, Programmatic Digital Display and OLV efforts. You will help to drive strategy KPIs for these channels, provide recommendations for support of always on and seasonal campaigns, as well as oversee campaign execution across agency partners, while managing spend distribution and focus of these channels.

Job Description

  • Responsible for using customer data and insights to drive a targeted approach to execution and to help improve overall ROI of all Sobeys Inc. (ex. Quebec) campaigns.
  • Digital Performance marketing for all National Sobeys banners (Sobeys, Safeway, Foodland, FreshCo, Chalo, Thrifty Foods, Pharmacy, Liquor) across Canada and work closely with Quebec team to support with Insights
  • Take a strategic approach to leading and optimizing paid search, programmatic display and OLV channels, from awareness through to conversion, to meet reach, frequency, CPA, ROI, and budget goals, working directly within existing toolsets as well as through agency partners
  • Responsible for driving Digital marketing across the organization through digital channel innovation, always-on optimizations, constant testing, educating on new mediums, getting internal alignments on new technology and publishing results
  • Serve as a Digital thought leader and make recommendations to various internal teams and share industry best practices around optimizations, KPIs to track, attribution solutions and go-to-market strategies
  • Manage and efficiently scale brand awareness and customer acquisition campaigns across Google, and other media partners. Comfortable operating across both strict direct-response and awareness KPIs, actively investigate and identify high potential opportunities to test and incorporate into channel strategy (e.g., audience / creative / landing page - optimization)
  • Collaborate with CRM, Sponsorship, Media, Brand, Creative, Content, Analytics and Insights teams to build and execute Integrated Marketing campaigns, using insights to fuel creative solutions incorporating analytical expertise to optimize performance and drive ROAS
  • Leverage measurement and attribution tools to provide progress reports and insights and steer investment, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Take a strategic approach to leading and optimizing paid search, programmatic display and OLV channels, from awareness through to conversion, to meet reach, frequency, CPA, ROI, and budget goals, working directly within existing toolsets as well as through agency partners. Collaborate with innovative partners like Google, Facebook, Salesforce and create successful industry first campaigns thereby setting up Sobeys as a market leader
  • Lead a team of Digital specialists; constantly motivate and coach them to drive performance, learn on the job and help them with their career growth plan 


Job Requirements

•    A minimum of 8-10 years of experience in Marketing experience either in Retail or Loyalty managing Integrated marketing campaigns on a national level
•    Undergraduate or graduate degree in Marketing, Engineering, Economics, Finance, Applied Statistics or other quantitative field (MBA preferred)
•    Hands on experience with managing large scale Digital & Creative agencies 
•    Significant experience managing multi-million dollar direct response marketing budgets across all platforms and all device types
•    Recent experience with hands-on development and optimization of large-scale Digital campaigns. Intimate knowledge and experience with Search & Display campaigns across Google, Facebook and other DSPs
•    Unparalleled analytical skills with the ability to promptly establish priorities 

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.