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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Loyalty Marketing Manager

Requisition ID:  163938 

Career Group:  Corporate Office Careers 

Job Category:  Loyalty Program Management Marketing 

Travel Requirements:  0 - 10%

Job Type:  Contract


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.




The Manager, Loyalty Marketing will be responsible for developing strategies and tactical plans to acquire new customers, increase engagement, reduce churn, and drive top-line sales growth.  Reporting to the Director of Loyalty Marketing, this role will have broad exposure to various internal teams and external partners.  The ideal candidate will have extensive knowledge of engagement and retention marketing, deep experience in customer segmentation, able to thrive with data-driven analytical challenges, and exposure to modern marketing technology solutions and platforms.

This is an exciting opportunity to join a growing team and lead ideas from inception to execution. If you are looking for a dynamic, fast-paced, collaborative environment where creative ideas are encouraged, we would like to hear from you!

Job Description


  • Collaborate with internal stakeholders and external partners on the development of loyalty marketing strategies across Empire’s retail and digital channels
  • Develop marketing campaign calendar in coordination to drive acquisition and engagement through Empire channels
  • Work with the Customer Insights team to define target groups and determine KPI’s and measurement plans
  • Establish and monitor the budget; keep Finance partner informed of any variances to plan as we move through plan development, deployment and optimization
  • Work with Store Operations to ensure store readiness and training of loyalty marketing programs
  • Brief the IMC team for development of tactical loyalty plans

Job Requirements


  • Bachelor’s Degree in Business, Marketing or equivalent work experience
  • Minimum of 7 years of professional experience within loyalty marketing
  • Experience in Financial Services marketing, and grocery or retail marketing considered an asset
  • Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties
  • Proven track record of collaborative leadership
  • Proven track record of managing diverse projects and working teams to reach goals and timelines
  • Curious, creative, passion for food and solution oriented

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.