Digital Performance Media Specialist
Requisition ID: 190020
Career Group: Corporate Office Careers
Job Category: Media Strategy & Performance
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Mississauga
Location: Tahoe Office
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We’re looking for a Digital Performance Media Specialist to help drive the planning and execution of integrated marketing strategies across all Empire banners. This role partners closely with internal teams and external agencies to deliver on key business strategies through digital & performance media.
Here’s where you’ll be focusing:
- Lead or support digital media strategy, planning, and execution to deliver best-in-class marketing programs.
- Collaborate with PR, Digital, Web, Loyalty & Social teams to support strategic development of digital customer journeys.
- Coordinate and manage campaign timelines and workflows to ensure timely execution with internal and external teams.
- Lead or support ongoing development, optimization, and documentation/reporting of digital marketing strategies with internal teams and media partners.
- Drive media optimization conversations, leveraging performance insights to inform active and future campaigns (learning, insight & opportunities).
- Foster strong working relationships with business stakeholders and external partners, including IT, media agencies, customer insights, analytics, loyalty, banner strategy and digital experience teams.
- Analyze digital performance metrics and translate insights into actionable recommendations for ongoing media improvement.
- Participate in long-term strategic planning and fiscal marketing planning at the banner level.
- Work cross-functionally with internal stakeholders and external agencies to implement initiatives that align with overall marketing & business objectives.
- Support budget tracking, including MPA approval processes and invoice reconciliation.
- Lead or support monthly media performance reporting to internal business partners.
What you have to offer:
- Minimum 3 years of experience in digital marketing, media strategy, or performance marketing within a fast-paced, multi-channel environment.
- Proven track record of delivering data-driven, results-oriented digital campaigns.
- Strong proficiency in Microsoft Office Suite, especially Excel for data analysis and reporting.
- Solid understanding of large-scale media platforms and digital channels (e.g., programmatic, search, social, display).
- Demonstrated ability to work cross-functionally with multiple stakeholders and manage external agency relationships, with strong collaboration and problem-solving skills.
- Familiarity with digital analytics tools and ability to interpret performance data.
- Up-to-date knowledge of digital marketing trends, platforms, and best practices.
- Passion for food and customer experience is a plus.
- Bilingual in English/French is a strong asset as the candidate will be expected to work with peers in all provinces in the development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada.
#LI-Hybrid #LI-LM1
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.