Digital Content Tagging Strategy Manager

Requisition ID:  179814 

Career Group:  Corporate Office Careers 

Job Category:  Digital Product Management 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario; Alberta; British Columbia; Manitoba; Nova Scotia  

City: Mississauga

Location: Tahoe Office, 0100 Stellarton Sobeys, Winnipeg Office, Dartmouth Office, Edmonton Office, St. John's Division Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.

Ready to Make an impact?

Sobeys MarTech & Digital COE team is hiring for a Manager- Digital Content, Tagging and Strategy who will be responsible for driving the enterprise SEO & Digital Content strategy, Purposeful Tagging and collaborating with analytics teams in setting up measurement methodologies rooted in performance. 

Here’s where you’ll be focusing:

  • In depth business and technical strategy and management of digital content, tagging, and search engine optimization for Empire digital customer channels, including but not limited to, B2C and B2B websites, mobile apps, app stores, store listings, and direct-to-customer communications. 
  • Regular review and optimization of analytics and search engine tracking to ensure sources are being recorded correctly in each view and amending filters and classifications to maintain data integrity; identify and manage updates.
  • Manage partner relationships and act as digital content, tagging, and search engine optimization subject matter expert for digital channels.
  • Keep up to date with industry best practice and data privacy changes and driving this expertise and best-practice across teams.
  • Create and lead a diverse team of specialists in line with Empire DE&I guidelines, creating a culture of inclusivity and foster open communication, helping the team develop content that drives customer behaviour, and deliver high performance.

What you have to offer:

  • 5-7 years of relevant experience in marketing, data or analytics with a primary focus on digital 
  • A post-secondary degree in data science, marketing analytics, commerce, or related field
  • Knowledge and experience in HTML/CSS, Javascript, DataLayer and Website Analytics 
  • Solid understanding of content and performance marketing and conversion.
  • A proactive and collaborative individual who is curious, analytical, and devoted to the customer. 
  • Experience using Google tools to an advanced level

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.


While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.