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COVID-19 screening questions will be asked and documented during the interviewing process. Hiring decisions will require, among other criteria, a determination of low risk based on the answers.

Coordinator Customer Engagement

Requisition ID:  167325 

Career Group:  Corporate Office Careers 

Job Category:  Direct-to-Customer Communications 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario  

City: Mississauga

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


The Coordinator, Customer Engagement is part of the Sobeys Direct to Customer Communications team and plays a key role in the creation and execution of all personalized direct to customer campaigns. The key objective of this role is to manage the end-to-end campaign process & execute error free communications to support CRM programs that engage members and drive sales. This will be accomplished through strong data management skills, cross-functional project management and a high degree of organization.

Job Description

  • Build a strong working relationship with Consumer Insights/Data team to ensure campaign data is accurate and correctly targeted
  • Work with 3rd Party Technology Partner to upload/process campaign data files prior to campaign start dates. Work to solve any issues related to file processing errors
  • Work closely with Customer Engagement Specialists to intake campaign strategies & test emails in Salesforce Marketing Cloud + render test using Litmus. Upon completion of testing, perform email scheduling and deployment activities
  • Ensure all links and offers are testing to ensure a great customer experience when campaigns go live.
  • Work with promotions team to ensure offers and promotions are correctly set-up and sent to store POS systems
  • Support Consumer Insights team by providing required information to complete program reporting and investigating program issues
  • Work with Internal Customer Service, Loyalty partner and 3rd party suppliers to investigate customer service issues with regards to weekly emails and offers, unsubscribe requests, etc.

Job Requirements

  • An Undergraduate Degree and a minimum of 2 years of relevant experience is preferred
  • Previous experience working with Salesforce Marketing Cloud to build & deploy email campaigns is preferred
  • Proficient use of Microsoft Office tools
  • Previous Loyalty program experience is preferred
  • Ability to manage multiple on-going tasks and prioritize, with guidance in a fast-paced retail environment
  • Adaptable, flexible, and willing to learn new processes & technologies

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.