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Brand Manager

Requisition ID:  169081 

Career Group:  Corporate Office Careers 

Job Category:  Own Brands - Fresh 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Ontario; Alberta; British Columbia; Nova Scotia  

City: Mississauga, Calgary, Vancouver,

Location: Tahoe Office 

Postal Code: L4W 0C7 


Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.  


A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawton’s Drug Stores or another of our great banners but we are all one extended family. 


All career opportunities will be open a minimum of 5 business days from the date of posting.


The purpose of a Position Description is to clarify accountabilities and decision rights, while establishing both behavioral expectations and metrics to ensure individual and team success.

Job Description

Develop and execute Own Brand strategies for assigned categories

  • Align with Category Management to develop and execute long term strategic plans with the goal of increasing Own Brand customer penetration and achieving KPI’s
  • Drive top line sales growth and end to end margin on new and existing products in collaboration with CM, Finance and Marketing.
  • Recognize and create unique banner and seasonal assortment strategies as needed
  • Interpret trends, seek out innovation and analyze data to support strategic objectives
  • Adopt a customer and store’s first focus.  Project manage and champion new product developments from ideation to on time launch
  • Monitor penny profit in comparison to national brand, ensuring retail gap rules are in place, develop and drive action plans to course correct
  • Work cross functionally with Product Developers, Regulatory Managers, QA Specialists, Design, Operations and Marketing to deliver products from concept to shelf. 
  • Create brand equity by adhering to brand standards for product, packaging and design 
  • Collaborate internally to drive process efficiencies through simplification and consistency 

Manage the development, negotiation and maintenance of Own Brand Programs for a defined business portfolio:

  • Manage the sourcing and costing of Own Brand products including procurement of new suppliers, negotiation of new and existing portfolio costs, and supplier compliance with Sobeys Inc strategies and policies. Cost outcomes must satisfy required retails and penny profit thresholds.
  • Monitor commodity trends, currency and logistics fluctuations in collaboration with the national strategic sourcing team to ensure best costing is obtained
  • Execute national supplier agreements, manage cost reduction initiatives and monitor performance of Own Brands to optimize total costs
  • Manage the supplier relationship for service levels, packaging liabilities and compliance
  • Support product life cycle stages (new de-listing/re-sizing/re-sourcing etc.)
  • Support Quality Watch/conformity programs
  • Maintain integrity of database files as primary data manager

People Management:

  • Coach and mentor brand specialists for development of objectives
  • Support Internal and external stakeholder conversations as needed 
  • Partner with specialist in negotiations, RFQs and penny profit exercises

Job Requirements

  • An Undergraduate Degree and a minimum of 5 years of relevant experience 
  • Previous Project Management experience 
  • Strong retail product knowledge
  • Exceptional interpersonal and communication skills


Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.