Product Manager - Go to Market
Requisition ID: 190800
Career Group: Corporate Office Careers
Job Category: Digital Product Management
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario; Nova Scotia
City: Halifax
Location: Halifax Office (CIBC)
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We’re looking for a hands-on GTM manager who can turn new platform capabilities into revenue by equipping internal teams and advertisers with the knowledge, tools, and inspiration they need to win.
This position will be based in our office in either Halifax, Nova Scotia or Mississauga, Ontario. We offer a competitive base salary plus commission, along with a comprehensive benefits package. We will also provide relocation assistance for qualified candidates interested in making Nova Scotia their new home.
Here’s where you’ll be focusing:
• Own the GTM playbook for every new MarTech & RMN release—positioning, messaging, launch plans, success metrics and post-launch optimisation.
• Evangelise across MarTech (Digital Experience, Digital Customer Engagement, Loyalty, In-Store Marketing, Personalisation) through briefings, lunch-and-learns, and on-demand assets.
• Enable RMN commercial teams (Sales, SalesOps, Ad Ops, Media Planning, Sales Strategy) and external advertisers with trainings, pitch decks, environments, FAQ banks and certification modules.
• Plan and deliver events—town halls, internal roadshows, advertiser webinars, industry conferences and virtual trainings—to drive product adoption and pipeline.
• Gather market & stakeholder feedback, translate it into product requirements and prioritise with Product Managers and Business Analysts; quantify impact through business cases and P&L tracking.
• Measure what matters: user adoption, advertiser penetration, revenue & margin by product line; visualise results and recommend next-step experiments.
• Champion best-in-class storytelling: turn complex ad-tech, data and integration topics into clear, benefits-led narratives for executive, technical and non-technical audiences.
• Act as subject-matter expert on Empire’s in-store digital signage, on-site/off-site media formats, loyalty data integrations, consent management and API roadmap.
#LICF2
#LI-Hybrid
What you have to offer:
• Minimum 3+ years as Business Analyst, Product Analyst, or Product Operations in digital media, e-commerce, or retail tech
• Demonstrated skill writing user stories, process maps, and acceptance criteria, and managing JIRA backlogs
• Experience building business cases and leading RICE or similar prioritisation exercises
• Solid grasp of A/B testing principles and basic statistics for analysing lift and incrementality
• Confident facilitator who can run workshops and cross functional sessions in a fast moving environment
• Comfortable juggling multiple projects and vendors while maintaining clear documentation and status updates
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.