Product Manager, Retail Media Ads
Requisition ID: 190627
Career Group: Corporate Office Careers
Job Category: Digital Product Management
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Ontario
City: Halifax, Mississauga
Location: Halifax Office (CIBC)
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are looking for an Ad Product Manager to develop and execute a strategic roadmap for advertising productsand features across our channels, guided by customer insights and business priorities. This role involves designingengaging ad placements and measurement tools, coordinating with channel owners for implementation, andintegrating best practices in retail media. You'll also evaluate and manage relationships with ad tech vendors,ensuring optimal performance and timely procurement.
This position will be based in our office in Halifax, Nova Scotia. We offer a competitive base salary pluscommission, along with a comprehensive benefits package. We will also provide relocation assistance for qualifiedcandidates interested in making Nova Scotia their new home.
Here’s where you’ll be focusing:
- Omnichannel ad product roadmap - Define and sequence the build across site, app, digital flyer, email, in store digital signage, and partner surfaces. Prioritise by revenue lift, advertiser demand, shopper experience, and technical readiness.
- In store to online bridge - Design products and data flows that link in-store sales to advertiser spend. Work with data, POS, and loyalty teams to enable closed loop attribution and post-campaign retail sales reporting.
- E-commerce ad expansion - Scale current e-commerce ads and prepare a repeatable model to light up new banners for product listing ads, sponsored categories, and shoppable media.
- Supplier funded offers and speed to launch - Reduce cycle time from supplier brief to live campaign. Standardise intake, creative specs, approvals, and trafficking handoffs. Target measurable SLA improvements every quarter.
- Measurement, incrementality, and transparency - Stand up a measurement framework that covers on site, in store, and off site. Support lift tests, match back to Scene Plus loyalty data, and work with analytics team to enable dashboards sellers can take to brands.
- AI and workflow automation - Partner with marketing automation and data science to use AI for audience building, copy and creative variants, trafficking QA, pacing alerts, and auto recommendations that improve ROAS and reduce operating cost.
- Vendor ecosystem leadership - Coordinate and govern multiple technology partners. Run structured evaluations, RFPs, and commercial negotiations that protect margin and speed.
- Governance, privacy, and compliance - Work with legal, privacy, and data stewards to ensure safe use of first party data across targeting and reporting. Align to Canadian privacy rules and retailer data use policies.
- Bilingual customer and advertiser experience- Ensure all ad formats, specifications, policies, and reporting can support English and French for Quebec banners at launch, not as a retrofit.
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What you have to offer:
- 6+ years product management with 4 plus years in ad tech or retail media.
- Demonstrated ownership of revenue generating media or advertising products from discovery through scale.
- Strong understanding of digital media formats (search, display, video, email, sponsored product ads) and measurement approaches (sales lift, ROAS, incrementality testing).
- Experience building with or integrating first party data and loyalty programs.
- Hands on vendor selection, commercial negotiation, and SLA management.
- Data driven decision style; comfortable with dashboards, SQL or product analytics tools, experimentation frameworks.
- Excellent communication and influence skills across technical, commercial, legal, and executive stakeholders in a matrix environment.
- Ability to operate in build mode with incomplete data, shifting priorities, and phased capability across banners.
At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.