Media Manager
Requisition ID: 185827
Career Group: Corporate Office Careers
Job Category: Empire Media+
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Nova Scotia; Alberta; Ontario
City: Halifax (Primary Office); Toronto; Calgary
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are seeking a Media Manager to join our Retail Media Network team. In this role, you will lead a team of Media Planners and Ad Ops Specialists, overseeing media plan development, campaign activation, and cross-functional collaboration. Your primary focus will be on optimizing processes, ensuring campaigns meet advertiser objectives, and enhancing the tools necessary for successful execution.
This position will be based in our office in Halifax, Nova Scotia. We offer a competitive salary and a comprehensive benefits package, along with relocation assistance for qualified candidates interested in making Nova Scotia their new home.
Here’s where you’ll be focusing:
- Lead a team of Media Planners and Ad Ops Specialists; manage the day-to-day prioritization and operations of the team in close collaboration with the RMN manager and the Head of Empire Media+.
- Oversee the development and execution of media plans, ensuring alignment with client goals and market trends.
- Conduct in-depth market analysis to inform media planning strategies, including audience targeting, budget allocation, and channel selection.
- Manage strategic relationships and ensure close collaboration with cross-functional teams (e.g., Sales, Email, Site)
- Establish best practices to ensure that media plans meet advertiser objectives, while optimizing campaign execution and in-flight performance.
- Own and enhance tools and capabilities required for campaign planning and activation (e.g., inventory tracker, analytics dashboards).
- Identify opportunities for continuous improvement and optimization in campaign planning, execution, and deployment processes (e.g., improving SLAs, automating inventory reservation).
What you have to offer:
- Mandatory: 8+ years of work experience in an advertising campaign management role at an agency, adtech company, media network, or media publisher.
- Strong hands-on experience with digital advertising, including multiple formats (video, search, banner), placements (e.g., onsite, email, in-store), buy/sell types (auction-based, direct), media buying platforms (e.g., DV360, Meta, other social), and ad-serving tech platforms (e.g., GAM360, Criteo, Citrus Ads, AdButler).
- Proven experience in planning and activating campaigns across onsite and offsite channels, including strategic allocation of budgets to meet advertiser objectives and inventory management.
- Familiarity with measurement and optimization of digital advertising campaigns (e.g., impressions, clicks, ROAS).
- Strong analytical and communication skills.
- Billingual (English/ French) preferred
#LI-Hybrid
At Empire we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.