Ad Ops Specialist
Requisition ID: 185953
Career Group: Corporate Office Careers
Job Category: Empire Media+
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Nova Scotia; Alberta; Ontario
City: Halifax (Primary Location), Calgary, Toronto
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.
Ready to Make an impact?
We are looking for an Ad Ops Specialist to manage the setup and activation of onsite/app, email, and offsite campaigns. In this role, you will execute media campaigns across both Empire-owned and external channels, ensuring ads display correctly and troubleshooting any issues that arise. You will monitor campaign performance through KPIs, optimize for effectiveness, and collaborate with UX teams on site, app, and email changes, while managing relationships with ad serving vendors to resolve any issues.
This position will be based in our office in Halifax, Nova Scotia. We offer a competitive salary and a comprehensive benefits package. We will also provide relocation assistance for qualified candidates interested in making Nova Scotia their new home.
Here’s where you’ll be focusing:
- Manage setup and activation of onsite/app, email, and offsite campaigns
- Execute media campaigns across Empire owned channels and offsite channels (i.e., using GAM to create ads)
- Ensure ads are displaying correctly and troubleshoot where necessary
- Monitor campaign performance through KPIs and optimize for campaign effectiveness
- Ensure campaigns achieve expectations and customer satisfaction is achieved
- Collaborate with UX teams on changes to site, app, and emails
- Manage relationships with ad serving vendors (e.g., selection, resolving issues)
What you have to offer:
- 3+ years hands-on experience working with ad tech
- Experience with ad serving tools (e.g., GAM360)
- Experience working at or closely with advertising agencies and with promotional advertising on retail sites
- Experience activating campaigns (incl. offsite channels)
- Strong analytical, decision-making, project management, and communication skills
- Vendor relationship management
- Hands on knowledge of different media buying platforms
#LI-Hybrid
At Empire we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.
Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
- Access to Virtual Health Care Platform and Employee and Family Assistance Program.
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
- A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
- Learning and Development Resources to fuel your professional growth.
- Parental leave top-up
- Paid Vacation and Days-off
We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.