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Manager Loyalty Insights and Analytics-Liquor







Requisition ID:  169072 

Career Group:  Corporate Office Careers 

Job Category:  Liquor Category Management & Merch 

Travel Requirements:  0 - 10%

Job Type:  Full-Time


Country: Canada (CA) 

Province: Alberta; British Columbia; Nova Scotia; Ontario 

City: Calgary, Edmonton, Mississauga

Location: Calgary Office 

Postal Code: T2E 7V8 


A proudly Canadian company with more than 100 years in the food business, Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited, headquartered in Stellarton, Nova Scotia. The Sobeys name is synonymous with quality and passion. Now we’ve brought it to liquor stores across Alberta, British Columbia and Saskatchewan. Here’s how: in 1993, the Alberta Provincial Government announced the privatization of the liquor retail industry. Capitalizing on this important change, we launched Western Cellars, which opened its first location in Spruce Grove in November 1995. In 2014 Sobeys Liquor acquired Safeway Wine & Spirits. Since then, we’ve grown steadily to over 100 locations across British Columbia, Alberta and Saskatchewan.™ 


All career opportunities will be open a minimum of 5 business days from the date of posting.



 The Manager Loyalty Insights and Analytics-Liquor person collaborates with our National Loyalty Marketing function to align the measurement of like programs, allowing for accurate and consistent reporting of results to senior management 

Job Description

Loyalty and Insights Management

  • Plays a lead role in the design & execution of our customer centric marketing strategy 
  • Planning, forecasting & execution of integrated loyalty programs and events to drive profitable sales growth and achieve company goals 
  • Develops and drives new initiatives to build loyalty and share of wallet with customers 
  • Responsible for continuously improving the customer experience through the delivery of relevant mass and targeted offers that enhance our value proposition and drive profitable sales growth 
  • Responsible for new customer acquisition through loyalty programs and targeted promotions 
  • Responsible for measuring customer engagement and setting objectives and targets to continuously improve customer engagement scores 
  • Develops and executes personalized selling strategies in collaboration with National Loyalty Marketing, creating new and more effective ways to deliver relevant, personalized offers to customers 
  • Responsible for the development of Local Store Marketing strategies and tactics to help achieve capital investment project objectives 
  • Responsible to understand the strategy, branding and guidelines of the Scene + Reward Program
  • Responsible for the development and execution of Direct to Customer communications including email, direct mail and online targeted communication 
  • Ongoing development, management, analysis, and reporting of procurement, marketing, and other cross-functional areas performance based on key performance indicators including sales, volume, growth, consumer loyalty, profitability, cost structure, customer satisfaction, and lift 
  • Proactively evaluates customer programs and promotions to optimize the use of these programs and drive sales 
  • Actively manage a dynamic workload, such that high priority initiatives are given adequate time, attention and resource 
  • Balance the need to support business requests, with the need to promote Loyalty Marketing initiatives throughout the organization 
  • Responsible for contributing to the evolution of our enterprise wide personalized selling strategy and the enhancement of our direct to customer communication channels 
  • Foster an environment that encourages employee engagement and motivates team members to perform at their very best 
  • Identify individual development needs and provide coaching, support and direction in terms of on-the-job learning and formal training to create development plans that address gaps 
  • Lead by example by focusing on personal career development and pursuing opportunities to increase relevant knowledge and skills 
  • Foster a culture of continuous improvement, where colleagues in your department are encouraged and recognized for generating and implementing innovative idea

 Analytics Management

  • Teach the team to focus on the ‘so what’ – what are the key insights and takeaways that we want our clients to remember through the views and insights that we provide 
  • Provide analytical support to inform Category Management vendor decisions
  • Develop new views and performance measurement metrics to continually improve Category Management discussions and decisions with their vendors
  • Create intuitive and easy to use visualizations, dashboards and reports
  • Perform and coordinate complex Tableau report designs, ensuring that the technological infrastructure needed is present
  • Collaborate with IT to ensure that data for Tableau reports is delivered in a long term and sustainable fashion (ETL processes)

Job Requirements

  • Undergraduate degree in marketing, business, economics and/or statistics and a minimum of 3 years’ experience 
  • Knowledge with in-store POS, display, design and retail promotions 
  • Highly organized self starter with ability to work in a fast paced environment 
  • 2+ years experience in loyalty program management 
  • Past experience in a role with financial accountability 

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.



While all responses are appreciated only those being considered for interviews will be acknowledged.


We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.